The management teams of the California Market Center (CMC), LA Mart and California Gift Show have joined forces to launch a co-promotional campaign for summer, “How the West Is One.” Putting a spotlight on how the combined product offerings of the three venues create the largest gift and home market in the West, the new campaign is designed to maximize the buying experience for attending retailers.

As part of the unified message, the three venues will honor each other’s admission badges and provide free shuttle service between each location and host hotels.

Held July 15-21, the LA Gift & Home Market at CMC is located at 9th and Main St. Running July 16-21, the LA Mart’s GALLA Market is at Broadway and Washington Streets. Scheduled July 19-21, the California Gift Show will be in South and Kentia Halls at the Los Angeles Convention Center.

As part of the campaign, each venue will use the “How the West Is One” logo to highlight all three locations in their own individual marketing efforts, including direct mail, print advertising, email marketing, web banners and other marketing tools. In addition, the three venues will honor each other’s admission badges and provide free shuttle service between each location and host hotels.