Christian Retailing

'The Shack' ancillary products coming soon PDF Print E-mail
Written by Andy Butcher   
Monday, 08 December 2008 11:57 AM EST

Publisher wants to be ‘careful about merchandising’ opportunities with runaway best-selling novel

Products licensed to the surprise publishing hit of the year are likely to be in Christian retail stores before too long. 

The team behind The Shack has been finalizing agreements on tie-ins—expected to include T-shirts and keepsakes—as the book’s remarkable success story continues.

“We are wanting to be careful about the whole area of merchandising,” said Brad Cummings, publisher of Windblown Media. “We have had a fair amount of inquiries, and we will be careful about what seems appropriate. There are some fun things that are some great conversation starters.”

Cummings and Wayne Jacobsen brought out William P. Young’s novel themselves last year after being unable to find a Christian publisher interested in the story about a grieving man’s encounter with God in an abandoned shack.

The initial print-run of 10,000 sold out quickly by word of mouth, and there are now 4.6 million copies of the book in print, with Windblown Media signing a partnership agreement with FaithWords in the summer. Many readers have bought multiple copies to pass on to friends, telling how the book has helped them understand more deeply God’s love for them. 

Well-known evangelist backs youth Bible PDF Print E-mail
Written by Administrator   
Monday, 08 December 2008 09:40 AM EST

Supporting notes challenge Christians to be 'heroes and change agents'

Contributions from well-known Argentine evangelist Dante Gebel are featured in a youth-oriented edition of the Nueva Versión Internacional (NVI), a translation of the New International Version. Biblia NVI Héroes (NVI heroes Bible) debuts from Editorial Vida, Zondervan’s Spanish division, Feb. 1.

Biblia NVI Héroes is “a radical Bible” that also quotes from great Christian leaders and offers Gebel’s reflections about what he defines as the true Christian way of life, said David Coyotl, Editorial Vida’s marketing manager.

Gebel, a resident of Miami who ministers worldwide, said Christians need to be “heroes and change agents in a society where the real values of integrity have become blurred. We need to raise up a counterculture people with a manual of spiritual formation, which is the Bible.”

Among the hundreds of heroes cited in the special edition Bible are Nehemiah, Ezra and Paul.


Focus ends four print magazines PDF Print E-mail
Written by Etailing   
Friday, 21 November 2008 03:47 PM EST
Citing the economic slowdown, Focus on the Family announced earlier this week that it will lay off 202 employees and turn four of its print magazines into online publications.

Founded by James Dobson, the nonprofit organization will terminate 149 employees and eliminate 53 vacant positions—about 18%—of its 1,150-strong staff, company officials said. Focus previously announced in October that 46 employees would be reassigned or laid off in 2009.

Methodist publishing house reports declining sales PDF Print E-mail
Written by Etailing   
Thursday, 20 November 2008 04:19 PM EST

The United Methodist Publishing House (UMPH) has reported that sales were down $3.2 million for the first three months of the 2008 fiscal year.

The current economic climate has had a "detrimental impact" in the fiscal year beginning Aug. 1, said UMPH President and Publisher Neil Alexander, the United Methodist News Service reported.

Zondervan acquires 'valuable' online resource PDF Print E-mail
Written by Etailing   
Thursday, 20 November 2008 04:01 PM EST

As part of Zondervan's continuing push into the digital frontier, the Grand Rapids, Mich., publisher has acquired The City, an online community-building software program created by Seattle-based Mars Hill Church. Terms of the agreement—announced earlier this week—were not disclosed.
Mars Hill launched The City earlier this year to create an interactive online community for its more than 7,000 members. Within two months of the launch, more than 85% of the church's members had signed up and more than 75% visit the site daily, Mars officials said.

Zondervan plans to build out the current features of The City and offer scalable and customizable modules to churches nationwide that want to create interactive community for its members.

CBA planning changes for its events next year PDF Print E-mail
Written by Eric Tiansay   
Monday, 10 November 2008 03:58 PM EST

Retailers trade association recasts winter conference, ‘working on adjustments’ for summer show

CBA has been planning changes for its events next year.

In response to feedback from retailers and suppliers, and to ease the cost of travel and lodging to attendees, next year’s CBA Industry Conference will be offered in two locations on opposite sides of the country.

Digital initiative launches with 400-plus Christian stores PDF Print E-mail
Written by Eric Tiansay   
Monday, 10 November 2008 03:56 PM EST

Zondervan’s Symtio offers retailers ‘extremely high-return rate with very low investment’

More than 400 Christian stores have signed up for Zondervan’s new Symtio initiative, touted as “a multi-channel solution for digital media,” which launched last month.

Unveiled at the International Christian Retail Show in July, Symtio features credit-card-sized book tokens that can be purchased in Christian retail stores, which allow consumers to download audio versions of the titles at home.

Christian novelists draw record crowd at Mall of America PDF Print E-mail
Written by Sam Townsend   
Monday, 10 November 2008 03:53 PM EST

Book-signing event at largest mall in the country ‘raises awareness’ about inspirational fiction

More than 120 Christian novelists recently drew avid fans and new readers to the Mall of America in Bloomington, Minn., in the largest book-signing event ever at the biggest mall in the country.

Sponsored by Barnes & Noble and Northwestern Book Stores, the two-hour signing Sept. 20 was held in conjunction with the American Christian Fiction Writers (ACFW) Conference and Awards Banquet in Minneapolis.

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