Member Area
NEWSLETTERS Christian Retailing Update Dekker, publishers energized by ‘Gathering’
Dekker, publishers energized by ‘Gathering’ PDF Print E-mail
User Rating: / 6
PoorBest 
Monday, 08 June 2009 02:27 PM EDT
Representing what some say could be the future of Christian book shows, a sold-out crowd of 500 Ted Dekker fans packed themselves into a theater in Franklin, Tenn., for the 2009 Gathering at the weekend--an event named after celebrations described in Dekker's "The Circle Trilogy."

Held June 6 at The Factory, the third annual Gathering was sponsored by Dekker's management firm, Creative Trust, with additional backing from the author's two publishers‬--Thomas Nelson and Center Street/Hachette Book Group (HBG) USA.

The event featured dramatic presentations and choreographed dance inspired by Dekker's "Circle" series as well as two Q-and-A sessions with Dekker, a keynote speech from Thomas Nelson CEO Michael Hyatt, illusionist Brock Gill, a book signing and prizes.

Attendees, who began lining up at 6:45 a.m., came from Indonesia, California, Oklahoma, Tennessee and the northeast region of the country as well as media brought in for the event.

Kevin Kaiser, brand manager for Creative Trust, said the ticket prices were doubled this year to $99 to help create a better experience for attendees. Attendance also doubled from last year's turnout, which seemed to energize all parties involved that the event will continue to grow, he added. "I really feel like the beginning of something that will continue for years to come," Dekker told Christian Retailing. "It's like the edge of a new form of entertainment."

In his speech, Hyatt spoke about the power of story, a concept he said he believed was behind the overall success of the Gathering--launched through the online community of Dekker's Web site.

"I think that what we're seeing is communities developing spontaneously around great books," he told Christian Retailing. "Social networking has made that possible. The Internet has made that possible. I think we're going to see more of this kind of thing. People can't get enough."

Harry Helm--vice president and associate publisher for HBG, which published Dekker's BoneMan's Daughters--said Hachette plans a "bigger, bolder" marketing strategy for the author's future titles. "I am overwhelmed with the community and the passion that his readers have for everything he writes and their willingness to put it in the hands of other people," he said.

 

Add comment

Please note: While registration is not required to post comments, only registered users can access the advanced feature comment system. To register, click here.
To post a comment without registering, you must provide your "name" and "e-mail."

Under our terms of use, we reserve the right, at our sole discretion, to change, modify or delete your comments at any time without further notice. We also reserve the right to republish your comments in our print publication as a "letter to the editor."


Security code
Refresh

In this current issue:

Swanson highlighted in virtual show

News image

Swanson Christian Products, which marked its 75th anniversary this year,...

READ MORE

Call for information: November products

News image

Christian Retailing points store buyers to our expansive listing of...

READ MORE

No ‘Christian Retailing Update’ on Monday

The offices of Christian Retailing will be closed Monday, Sept....

READ MORE

Catholic Unity Awards winners announced

News image

Matt Maher and Greg Walton were among the big winners...

READ MORE

Audio version of 'Action Bible' coming

News image

A Bible aimed at people who like pictures has been...

READ MORE

Kerusso urges students to wear their faith

News image

With schools nationwide starting back up, Leading apparel company Kerusso...

READ MORE

'Sweetpea Beauty,' ‘My Paper Heart’ atop SoundScan

News image

The new VeggieTales release Sweetpea Beauty: A Girl After God's...

READ MORE

Read or die!

News image

That is the challenge to fellow Christian retailers from David...

READ MORE

'Miracle of the Widow' in Christian stores

News image

The inspirational drama Miracle of the Widow has been released...

READ MORE

Company's art is ‘eternally inspiring'

News image

Seeking "to inspire and encourage through original art," Suwannee, Ga.-based...

READ MORE

Bridgestone Multimedia spotlighted in virtual show

News image

A variety of DVD titles from Bridgestone Multimedia Group are...

READ MORE

Authors, artists back Christian Store Day

News image

A bevy of authors and artists has voiced support for...

READ MORE
100%
-
+
0
Show options

Featured Video

New Release Listing


a