Christian Retailing

Member Area
NEWSLETTERS Current Issue Audio version of 'Action Bible' coming
Audio version of 'Action Bible' coming PDF Print E-mail
Monday, 30 August 2010 02:57 PM EDT

A Bible aimed at people who like pictures has been reinvented for those who prefer sounds.

David C. Cook's new The Action Bible, a comic book version of the Scriptures, will also be available as a listening edition from Oasis Audio, from next month.

The Bible stories presented by former DC and Marvel Comics artist Sergio Cariello in the 752-page Cook title have been adapted for an eight-CD Oasis set, which runs to almost 10.5 hours.

Additional text had to be added to the Cook narrative and dialog to translate the visual edition-an updating of Cook's classic Picture Bible publication. The Oasis set features multiple actors and sound effects.

"We do very well with Bibles at Oasis and we just thought that it would be a good idea," Oasis Director of Sales and Marketing Steve Smith said of the unusual adaptation. It could prove popular in the comic book market and serve as "a stepping stone to bring people into the real Bible" who are unfamiliar with it, he added.

Retailing for $29.99, Oasis' The Action Bible includes more than 200 Bible stories, each running between two and three minutes.

"When we saw some initial concepts of the artwork coming in from Sergio, we knew we had a very, very strong product that would also require a complete revision to the text," said Ryan Dunham, senior vice president of sales and marketing at Cook. "We also field tested the product with parents of different age groups of children, plus with children themselves. They provided valuable feedback that helped us come up with the cover, the trim size, the title and the packaging and other product ideas."

That led to the idea of having the visuals from The Action Bible coupled with an audio reading to create "a powerful experience for kids, boys especially," Dunham added. "So we pitched the idea to Oasis who also saw the vision for this product. As a result we have several ideas for how we can work together on this product that we believe consumers will really respond to."

Click here for more information.

 

Add comment

Please note: While registration is not required to post comments, only registered users can access the advanced feature comment system. To register, click here.
To post a comment without registering, you must provide your "name" and "e-mail."

Under our terms of use, we reserve the right, at our sole discretion, to change, modify or delete your comments at any time without further notice. We also reserve the right to republish your comments in our print publication as a "letter to the editor."


Security code
Refresh

In this current issue:

GMA Gospel Music Hall of Fame inductees announced

News image

Artists Aretha Franklin, Ricky Skaggs, Dallas Holm, The Hoppers, Love...

READ MORE

Zondervan offers free Bible study videos and audio first chapters

News image

A new YouTube channel from Zondervan affords readers access to...

READ MORE

‘Jesus Calling’ continues atop weekly general best-sellers

News image

Sarah Young’s devotional Jesus Calling occupies the top spot on...

READ MORE

Best-selling prophecy author Grant R. Jeffrey dies

News image

Best-selling biblical prophecy author Grant R. Jeffrey died Friday, May...

READ MORE

Harvest House introduces new corporate logo

News image

Harvest House Publishers has introduced its newly revised corporate logo....

READ MORE

AAP reports continued growth in religious e-books

News image

Faith-based publishers reported a 49.2% increase in February from religious...

READ MORE

Lucado continues partnership with Thomas Nelson

News image

New York Times best-selling author Max Lucado has signed a new three-book contract...

READ MORE

Coroner: Death of Thomas Kinkade an ‘accident’

News image

Thomas Kinkade died of an accidental overdose of alcohol and...

READ MORE

Whitaker Corp. founder Robert Whitaker Sr. dies at 83

News image

Robert E. “Bob” Whitaker Sr., Whitaker Corporation founder and president,...

READ MORE

Expolit Spanish Christian trade show up 20%

News image

Spanish-language Christian trade show Expolit 2012, being held May 3-8...

READ MORE

Op-Ed: Why Steve Strang found Expolit exciting

News image

by Steve Strang, owner and CEO, Charisma MediaDuring a time...

READ MORE

‘The Harbinger’ tops weekly fiction best-sellers

News image

Messianic rabbi Jonathan Cahn’s prophetic novel, The Harbinger, has once...

READ MORE
100%
-
+
0
Show options

New Release Listing


a