Trent Halverson says that paying attention to the basics of good customer service should help owners and managers reduce their losses to light-fingered visitors.

"Some prefer tough tactics, but I believe that a fresh customer service philosophy may actually be the most effective way to prevent shoplifting," Halverson writes in an article in the next issue of Christian Retailing magazine.

Now a business owner and freelance writer in Saskatchewan, Canada, Halverson--writing under a pseudonym--draws on his experiences as a teenage shoplifter from Christian bookstores to recommend store workers look out for "suspicious behavior," rather than "suspicious types."

In his seven-point guide, Halverson suggests that stores rely on good relationships more than security gadgetry. "Treating customers as you would like to be treated will foster feelings of friendship and loyalty toward your business," he says. "Even a kleptomaniac is less comfortable stealing from a friend. Showing respect and love to people who may be out to take advantage of you is in harmony with Christ's commandment to 'do good to those who spitefully use or persecute you.' "

He adds: "Aim to provide creative services that will benefit your customers, while simplifying store security. Try approaching shoppers with a special discount coupon when the store is busy. Stores that have a coffee stand or kiosk can open dialogue with folks by offering a certificate for a complimentary treat with purchase."

Read the complete article in the June 6 issue of Christian Retailing.