Christian Retailing

NEWSLETTERS Current Issue Destiny Image billboards send 'No Obama' message
Destiny Image billboards send 'No Obama' message PDF Print E-mail
Monday, 05 November 2012 10:22 AM EST

The owner of Pennsylvania-based charismatic publisher Destiny Image has purchased several billboards placed in strategic places in two of the state's largest cities—Philadelphia and Pittsburgh—in an attempt to convince undecided voters to choose Republican presidential hopeful Mitt Romney for the nation's highest office.

The billboards by Don Nori Sr., CEO of Nori Media Group and Destiny Image, read: "We need REAL hope, REAL change; NO OBAMA 2012," referencing the president's campaign slogan in 2008.

Nori said his motives for purchasing the billboards were simple. "I am a business owner, and I'm tired of the government for taking what they want and taxing the rest," he said. "I'm just one little guy. I hope what I'm doing can help bring about some change."

The billboards read: "We need REAL hope, REAL change; NO OBAMA 2012," referencing President Obama's campaign of hope in 2008.

When Nori put up three billboards, a poll published by The Philadelphia Inquirer showed Obama led Romney by three points in Pennsylvania heading into the final three weeks prior to the election. While most polls still have Obama ahead, Romney led Obama in a Susquehanna Polling and Research poll Oct. 18 by 49% to 45%, according to The Washington Examiner.

Pennsylvania is designated as one of the "swing" states for November's presidential election. With 20 electoral votes, the state is projected to have a big impact on the outcome of the race.

Initially, Nori wanted the billboard to read: "We need REAL hope, REAL change, Obama must Go, OMG 2012." But he said CBS and TNT told him to revise the words.

The billboard also said that the message was paid for by DI (Destiny Image) Inc., and provided a telephone number to call with any questions.

"There were 700,000 conservatives in Pennsylvania that didn't vote in the last presidential election," Nori said. "These billboards are meant to reach out to the voters who are on the fence in the two most contested regions of Pennsylvania.

"The money I would have normally used to put into someone's campaign, I decided to put it to a different use this time out," he added. "I'm hoping that my investment in these billboards and my email campaign to conservatives will make an impact on this election."

Nori recently sent out an eblast targeting 150,000 conservatives in Pennsylvania. The eblast featured the message that a change in leadership was needed to help turn around the country's fortunes, and a plea for conservatives to hit the polls Nov. 6.

Nori said he has not received any backlash from the billboards. Pennsylvania has voted for the Democratic candidate for president since 1988, when George H.W. Bush defeated Michael Dukakis.

This article was originally published by Charisma News.

 

In this current issue:

NFL quarterback RGIII’s move draws attention to NOTW tee

News image

Washington Redskins’ quarterback Robert Griffin III (RGIII) followed National Football...

READ MORE

Bookstore sales drop in July

News image

July bookstore sales were down to $707 million from July...

READ MORE

1Eighty Apparel launches Christ-in-Christmas campaign to help needy

News image

Atlanta-based Pipeline Social Media Solutions has formed a partnership with...

READ MORE

GMA to honor Hillsong with Lifetime Achievement Award

News image

The Gospel Music Association (GMA) annually presents special awards to...

READ MORE

Logos changes company name to Faithlife

News image

Logos Bible Software, the maker of the world’s leading Bible...

READ MORE

‘New York Times’ adds two faith-focused best-seller lists

News image

The New York Times Book Review recently announced changes to...

READ MORE

IVP to publish ‘one of the most important Christian artists of our day’

News image

InterVarsity Press (IVP) has announced the acquisition of three books...

READ MORE

WaterBrook Press to publish upcoming Rifqa Bary memoir

News image

Muslim-turned-Christian Rifqa Bary takes readers beyond the headlines of her...

READ MORE

U.S. retail sales pick up slightly in August

News image

Commerce Department figures announced Friday showed a 0.6% increase for...

READ MORE

‘Harbinger’ follow-up hits ‘New York Times’ list

News image

Jonathan Cahn’s The Mystery of the Shemitah (FrontLine) has charted simultaneously...

READ MORE

HCSB translation joins Blue Letter Bible site

News image

The full text of the Holman Christian Standard Bible (HCSB)...

READ MORE

Southern gospel event aims for record attendance

News image

Preparations are under way for the National Quartet Convention to...

READ MORE
100%
-
+
0
Show options

a