Christian Retailing

NEWSLETTERS Current Issue Destiny Image billboards send 'No Obama' message
Destiny Image billboards send 'No Obama' message PDF Print E-mail
Monday, 05 November 2012 10:22 AM EST

The owner of Pennsylvania-based charismatic publisher Destiny Image has purchased several billboards placed in strategic places in two of the state's largest cities—Philadelphia and Pittsburgh—in an attempt to convince undecided voters to choose Republican presidential hopeful Mitt Romney for the nation's highest office.

The billboards by Don Nori Sr., CEO of Nori Media Group and Destiny Image, read: "We need REAL hope, REAL change; NO OBAMA 2012," referencing the president's campaign slogan in 2008.

Nori said his motives for purchasing the billboards were simple. "I am a business owner, and I'm tired of the government for taking what they want and taxing the rest," he said. "I'm just one little guy. I hope what I'm doing can help bring about some change."

The billboards read: "We need REAL hope, REAL change; NO OBAMA 2012," referencing President Obama's campaign of hope in 2008.

When Nori put up three billboards, a poll published by The Philadelphia Inquirer showed Obama led Romney by three points in Pennsylvania heading into the final three weeks prior to the election. While most polls still have Obama ahead, Romney led Obama in a Susquehanna Polling and Research poll Oct. 18 by 49% to 45%, according to The Washington Examiner.

Pennsylvania is designated as one of the "swing" states for November's presidential election. With 20 electoral votes, the state is projected to have a big impact on the outcome of the race.

Initially, Nori wanted the billboard to read: "We need REAL hope, REAL change, Obama must Go, OMG 2012." But he said CBS and TNT told him to revise the words.

The billboard also said that the message was paid for by DI (Destiny Image) Inc., and provided a telephone number to call with any questions.

"There were 700,000 conservatives in Pennsylvania that didn't vote in the last presidential election," Nori said. "These billboards are meant to reach out to the voters who are on the fence in the two most contested regions of Pennsylvania.

"The money I would have normally used to put into someone's campaign, I decided to put it to a different use this time out," he added. "I'm hoping that my investment in these billboards and my email campaign to conservatives will make an impact on this election."

Nori recently sent out an eblast targeting 150,000 conservatives in Pennsylvania. The eblast featured the message that a change in leadership was needed to help turn around the country's fortunes, and a plea for conservatives to hit the polls Nov. 6.

Nori said he has not received any backlash from the billboards. Pennsylvania has voted for the Democratic candidate for president since 1988, when George H.W. Bush defeated Michael Dukakis.

This article was originally published by Charisma News.

 

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