Precious Moments Inc. has signed new licensing agreements that will bring Precious Moments-branded products in key categories to Asian markets. The agreements with leading licensing agencies reflect the aggressive growth initiative the nearly 40-year-old brand is undertaking, designed to create new Precious Moments fans around the world.

The new licensing agencies for the brand include Asiana Licensing and Global Brands Group. Asiana Licensing, in Seoul, South Korea, has been assigned rights to represent the Precious Moments brand, developing a full licensing program in South Korea. Global Brands Group, a division of China’s Li & Fung, continues its agreement to be the brand’s licensing agency in Southeast Asia.

Patricia Paglia, vice president of licensing for Precious Moments, noted the benefits of working with the new agencies.

"Precious Moments is recognized and sought after worldwide, which is why we’re pleased to have these new licensing agencies on board to help us share the Precious Moments brand in South Korea, China and Southeast Asian countries,” Paglia said. “These agencies represent the next phase of our continued worldwide growth, as we continue to embrace our loyal customers while also reaching out to a new audience with an appealing, updated product mix.” 

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