Author and teacher Ravi Zacharias will challenge conventioneers to live life fully in Christ during the Worship Now! segment of the Christian retail industry's largest trade show.

The Super Session on July 9 will include Bible teacher Priscilla Shirer, who will explore how scriptural truth can be lived out through the Holy Spirit's power. During the Super Session on July 11, Leonard Sweet, author of The Gospel According to Starbucks (WaterBrook Press), and marketer Ben McConnell will share insights on how customers' experience can increase store traffic, CBA said.

For more information on ICRS, visit www.christianretailshow.com.

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