Christian Retailing

Sales Development
Catering to kids PDF Print E-mail
Written by Scott Etheridge   
Thursday, 25 February 2016 09:51 AM EST

Scott-EtheridgeAdopt these practical ways to increase children’s book sales

Publishing continues to evolve before our eyes with a subsequent impact on retailing. With the rising popularity of e-books and a greater number of consumers choosing larger, one-stop chains rather than the cozy familiarity of smaller bookstores, store owners and managers have had to rethink how they do business in the face of this shift in consumption.

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Sales Development: Taking an internal look at your business PDF Print E-mail
Written by Scott Etheridge   
Wednesday, 04 November 2015 04:36 PM EST

How to use SWOT to strengthen and grow your store

Scott EtheridgeMy 30-plus years in sales has led me to implement several processes to help business owners. My favorite by far is the SWOT (Strength, Weakness, Opportunity, Threat) analysis.

This approach prompts owners to take an internal look at their business model. Afterward, they can easily identify their strengths, weaknesses, opportunities and threats. Most importantly, a SWOT analysis lays a foundation to help owners change the course of their businesses from shrinking to growing; from weak to strong; and from lower to higher profits.

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Sales Development: Anticipating retail’s ‘starting over’ season PDF Print E-mail
Written by Scott Etheridge   
Wednesday, 07 October 2015 09:16 AM EDT

How 4 key building blocks can maximize New Year revenue

Scott-EtheridgeThe beginning of a new year is critical to maintaining the momentum established during the Christmas season. Consumers are looking for fresh starts to the previous year in categories such as finance, health, Bible knowledge and spiritual growth. The question is: How does the Christian retailer capitalize on this momentum while at the same time building a repeat customer base during the busiest holiday season of the year?

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Grow revenue by increasing register rings PDF Print E-mail
Written by Scott Etheridge   
Wednesday, 05 August 2015 11:38 AM EDT

How to maximize sales of gift products and ancillary add-ons

Scott-EtheridgeGift giving is not subject to seasonal trends. Every month there are birthdays, anniversaries, births, marriages and more. There are, however, certain times of the year when gift giving is much more prevalent than others. Christmas, Graduation, Easter, Mother’s Day and Father’s day are only a few.

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Anticipating retail’s busiest season PDF Print E-mail
Written by Scott Etheridge   
Wednesday, 15 July 2015 02:00 PM EDT

How preparation in key areas can build your Christmas sales

Scott-Etheridge

Retail is busy no matter the buying season, but as any retailer knows, nothing compares to the Christmas season.

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Adjusting to the new climate for fiction PDF Print E-mail
Written by Scott Etheridge   
Wednesday, 20 May 2015 02:58 PM EDT

How to make the category fit your store’s business model

Scott Etheridge

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