Online shopping doesn't have to mean a lost sale if you don't have the shopper's needed title in stock. They may be happy to wait and pick the item up from you when they come to church next week, provided you have an efficient special-order system in place. In fact, the service can become a strong selling point for your store. How do you promote the option in your store, and how do you ensure that it runs smoothly? What are your systems and practices?

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