JV Study Bible (Barbour Publishing)
Read the Bible for Life 
Share the Good News of Easter Kit (Crossway)
Beautiful Everyday Bible (Tyndale House Publishers)
A Visual History of the King James Bible: The Dramatic Story of the World’s Best-Known Translation 
iShine Bible for Tweens (Tyndale House Publishers)
The Message//REMIX 2.0 (NavPress)
Common English Bible New Testament with Psalms (CEB)
Operation Worship (Tyndale House Publishers)
The Take Action Bible (Thomas Nelson)
The Message: 10th Anniversary Reader’s Edition (NavPress)
,
the complete Bible bringing the contemporary translation by young
leaders to the rest of the Old Testament, too, is due to ship to stores
for an early 2012 release. About Christian Retailing | Contact Us | About Charisma Media
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| Written by Staff |
| Thursday, 30 December 2010 10:48 AM America/New_York |
An at-a-glance guide to the big Bible events and releases of 2011
The oldest, the biggest and the newest feature in a busy year in the Bible market. Publishers anticipate heightened interest in the Scriptures as the King James Version marks it 400th anniversary, while there is also much anticipation of the forthcoming update of the best-selling contemporary translation, the New International Version (NIV). Meanwhile, some are hoping that there is room for yet another presentation of God’s Word, with launches for the Common English Bible (CEB) and The Voice translations and new editions and repackaging of some of the most popular previous printings. Retailers are looking ahead expectantly. Bibles have been “a strong emphasis” at Berean Christian Stores in the past year and will continue to be so in 2011, said Director of Operations David Jordan. “We are planning multiple Bible sale events throughout the year that touch on all translations.” The new NIV will be “a strong added component to our emphasis,” while the CEB will also be given “special attention” in upcoming catalogs. “Creating specific events around our Bible department is a high priority for the coming year and beyond,” Jordan said. Mardel Christian & Education is also looking forward to the new NIV, said Senior Buyer Dylan Hillhouse, while the first quarter will also see the chain emphasizing the God Sightings Bible reading campaign from Tyndale House Publishers and Group Publishing, and the Beautiful Everyday Bible program recruiting stores to help provide copies of the Bible for crisis pregnancy centers. The pro-life effort is to get backing from Parable stores, too. They will be “heavily promoting” Bibles during Easter—“always a great selling season”—and planning “strong campaigns” for the NIV and CEB, said Melanie Strouss, the group’s marketing and merchandising strategist. “As far as our in-store promotions go, we coordinate our in-store merchandising plans with our catalogs and e-mails, so we will be featuring each of these Bibles and promotions in our stores—and we are very excited them all.” Here are some of the main events and releases for the coming year: JANUARY /////////
Common English Bible, Outreach Edition (Abingdon Press) Similar to Crossway’s low-cost Christmas-outreach English Standard Version (ESV) New Testament, the new translation from five mainline denominations is packaged in sets of 50 with church invitations and door-hanger bags, for $99.
ESV Study Bible, Personal Size (Crossway) Retaining all of the original edition’s 25,000 study notes, but in a smaller, 5.5-by-8-inch size. Retail price, $44.99.
God’s Word in Action (Thomas Nelson) The God’s Word in Action campaign (www.seegodswordinaction.com), running September 2010 through March 2012, encourages people to share how the Bible has impacted them personally. A portion of every Nelson Bible sale at Christian retail goes to World Vision.
This edition “brings the KJV into a 21st-century context,” with contemporary notes, full-color maps and dictionary/concordance.
KJV400 (Thomas Nelson) Having gone live Nov. 26, 2010, Nelson’s 400-day KJV celebratory Web site offers daily verses through the end of 2011, along with daily podcasts in partnership with History Channel magazine.
Look for the House: Legacy (Thomas Nelson) Introduced in the fall of 2010 as part of Nelson’s three-pronged Bible initiative, the publisher spotlights its 200-year history as part of the KJV 400 celebrations.
by George H. Guthrie (B&H Books) The professor of biblical studies opens “a conversation with people on how to read the Bible more effectively and meaningfully.” Released with a companion video curriculum.
Following Crossway’s successful Christmas outreach campaign, a similar program offers an Easter-themed ESV New Testament with a free MP3 recording. With tracts, church invitations and door-hanger bags, in boxes of 50 for $50.
Similar to its successful “Operation Worship” Bible-donation campaign, Tyndale partners with CBA retailers to supply CareNet crisis pregnancy centers across the country with copies of this custom Bible featuring a letter from pro-life advocate, singer and actress Rebecca St. James.
The Four Holy Gospels (Crossway) Marking the KJV 400, the English Standard Version text is twinned with original paintings, illuminated initial letters and other design features in a genuine-leather collector’s edition retailing for $349.99.
The Legacy of the King James Bible by Leland Ryken (Crossway) By the literary stylist of the Revised Standard Version, a professor of English.
FEBRUARY /////////
by Donald L. Brake and Shelly Beach (Baker Books/Baker Publishing Group) Brake owns one of the most complete, private collections of rare English Bibles and Greek New Testaments in the U.S.
One of the first Bibles linking readers directly to online music, videos and live events via smartphones using QR (Quick Read) codes. Available in girl’s and guy’s editions.
Bound for Glory People’s Parallel Bible KJV/NLT (Tyndale House Publishers) Featuring art by renowned calligrapher Timothy Botts and released in time for Black History Month, this edition celebrates the rich African-American spiritual heritage.
Checkbook Bible, KJV and NKJV (Thomas Nelson) New editions of the handy-sized Bibles in burgundy Leathersoft and flesh-tone beige, retail price $29.99.
Released for a limited time in 2002, the student editions with vintage leather-look covers are being brought back.
MARCH ///////////
Produced for just one print run, available in pink/chocolate and blue/slate gray. Retail price, $20.
ESV, New Classic Reference Bible (Crossway) An updated edition of the 2001 original, it adds two-page introductions to each Bible book and 32 pages of full-color maps. Retail price, $54.99.
New International Version (Zondervan) Details of the first lines for the newly revised translation are announced.
With 800,000 copies distributed to military personnel to date, the publisher links with Christian stores again with the aim of passing the 1 million mark.
The American Patriot’s Bible, NKJV (Thomas Nelson) A new, two-tone blue Leathersoft edition of the popular 2009 release edited by Richard Lee.
The Prophecy Study Bible (Thomas Nelson) A new edition of the end times-focused Bible for which best-selling author John Hagee is general editor.
APRIL ////////////
The Lucado Life Lessons Study Bible, NKJV (Thomas Nelson) New cover options feature burgundy or café au lait Leathersoft, each retailing for $69.99.
Subtitled “Together We Can Change the World,” in paperback ($19.99 retail) and imitation leather ($29.99) editions, the NKJV edition is part of Nelson’s God’s Word in Action campaign and includes real-life stories and full-color photos of people putting their faith into action.
MAY ////////////
The Chronological Study Bible (Thomas Nelson) Two new cover options—butterscotch/amber and butterscotch/smoke Leathersoft. Retail price, $69.99.
The Maxwell Leadership Bible, NKJV Take Note Edition (Thomas Nelson)
JUNE ////////////
ESV Children’s Bible (Crossway) More than 200 full-color illustrations are included in the redesigned edition.
The MacArthur Study Bible, NKJV and NASB New Leathersoft options (butterscotch, blue jay butterscotch, sienna), retailing for $69.99.
JULY////////////
The original unnumbered version will feature bonded leather and a printed case wrap.
AUGUST //////////
The Expanded Bible (Thomas Nelson) Follows the 2009 release of The Expanded Bible: New Testament, which brought The Amplified Bible concept to the New Century Version translation.
SEPTEMBER ////////
Common English Bible (CEB) A three-year, multi-denomination project culminates with the release of the complete translation intended to appeal to a broad range of church traditions. Releases will include Thinline editions from $15 retail to a reference edition priced at $45. A study Bible is due to follow in 2013.
KJV/Message Parallel Book of Proverbs (NavPress) Part of the KJV400 celebrations.
OCTOBER /////////
NIV Life Application Study Bible (Tyndale House Publishers) A new edition of the best-selling Life Application Study Bible featuring the revised NIV text. Principles to Live By Study Bible by Gene Getz (B&H Publishing Group) Drawn from the near-60 years’ teaching and preaching of the “Renewal Radio” host.
Reading God’s Story: A Chronological Daily Bible, HSCB (B&H Publishing Group) Non-date-specific, the daily readings are drawn together around 17 major scenes, including Creation: The God of All Life and Deliverance: God Rescues His People. “Signature Series” (Thomas Nelson) New packaging for a full range of premium Bibles featuring enhanced content and commentary, priced at $39.99 each. To be available in the New American Standard Bible, KJV, NCV, NKJV and The Voice.
DECEMBER ////////
The Voice (Thomas Nelson) Following the 2008 release of The Voice New Testament with Psalms |
