How do you keep backlist strong and what are ways to build on it for cross promotions?

Listen in as Christian Retailing News Editor Eric Tiansay discusses backlist titles with three publishers: Tyndale House Publishers National Sales Director John Johnson; Bethany House Publishers Vice President, Editorial David Horton; and Multnomah Books Vice President Ken Petersen.

{mp3}backlistsedited{/mp3}

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David Horton	Ken Petersen	John Johnson