Appealing to the health-conscious in your customer base and community

People used to run to their doctor, pharmacy or fad-diet guru to help them heal their bodies and lose weight. But in this age of on-demand, up-to-the-minute health research and an all-out hunt to expose “the man” behind the “Big Food” and “Big Pharm” curtain, many no longer believe that the state of their health lies in the hands of “trusted” authorities. Instead, they are becoming their own health advocates.

How to serve the special needs of the local church supplies customer

Christian retailers specializing in church sales find that their business is very different than a normal retail operation. The clients’ purchase triggers, needs and service requirements are unique—so too are the actual purchasers. Millennials, Gen Xers and boomers alike are making purchases, but their shopping styles are different.

Make use of these important tips for trade show and armchair travelers alike

Experience is often touted as the best teacher. But even experienced trade show attendees can benefit from strategic planning in order to get the most value from going to a show.

Preparing now to grow your store’s sales of calendars and journals

With 2016 right around the corner, consumers are looking to purchase new journals and calendars for the coming year. Christian retailers know the value of being prepared for this important season, so here is a quick guide to help you make sure your store is appropriately stocked with the right products and right styles at just the right time.

Meeting retail customer needs with meaningful products

A promise, by definition, is a reason to expect something. Promise is such an interesting word to pair with gifts, as generally gifts are most fun to receive when they are unexpected. However, it is completely fair to expect gifts to be an important part of your daily cash-register totals when stocking wisely for your guests. It is our job as wholesalers and retailers to have just the right gift ready for purchase at just the right time, for that heartwarming moment that fulfills both giver and receiver.

Making a commitment to Scripture-driven apparel

Messages burning inside our hearts have a way of getting out. We share our passions in the oversaturated world of opinions known as Facebook, then hear the arguments, the overanalysis, the insults. Hiding behind computer screens from distant IP addresses, social media users share their opinions, but, perhaps, don’t really connect.

Selling Fair Trade products is one way to offer compassion

Fair trade started in the 1940s when a small group of North American and European organizations reached out to poor communities and artisans to help them sell their handcrafted products to more developed markets. Today, it has evolved into a global effort and has touched poverty-stricken countries all over the world that have produced everything from cocoa, coffee, tea and spices to leather products, scarves and jewelry. Fair Trade is about respecting an individual’s right to work in a safe environment and receive a fair wage for a good day’s work.

How to get tween shoppers into your Christian retail store

Middle-grade readers are an under-reached market for many Christian retail stores. When truly engaged, these 8- to 12-year-old students—particularly girls—can consume entire series of books in a short amount of time.

7 ways to get new customers into your store at Christmas

Foot traffic has steadily declined for the last few years at brick-and-mortar retail stores of all shapes and sizes. During the 2014 holiday shopping season, traffic dropped more than 8 percent, according to RetailNext, a decline that continued the trend downward each year since 2010. But the good news is consumer spending is now on the rise, and some physical retailers are reporting stronger sales than ever. The key to getting new customers to find your store may lie in your willingness to create your own “retail reinvention.”

Tips and tricks from top indie retailers

As the economy slowly recovers, the number of independent bookstores are on the rise. The American Booksellers Association (ABA) membership grew from 1,664-member companies last spring to 1,712 this year, ABA recently reported to The Associated Press. This continues the slow-but-steady increase each year since 2009, as booksellers aim to grow sales by combining innovative store ideas with good, old-fashioned service.

How to run a successful children’s department in your store

Creating a successful children’s department takes more than just placing some books on a shelf and praying customers show up. Success takes thoughtful planning, dedication and a dash of creativity.

How to increase sales of what’s new and novel among fiction fans in today’s competitive retail landscape

With today’s retail landscape increasingly dominated by big box stores and online sellers, Christian retail stores find themselves with a significant challenge. How can Christian retailers compete on price, selection and convenience? Is there a viable path to becoming a supplier of choice for book buyers, particularly for the high-volume fiction buyer?

Consider these creative ideas for how to sell albums in a song-driven marketplace

Christian music has witnessed a lot of changes in recent years—some for the better, some for worse. The music world in general has seen an incredible number of sales online rather than at retail. More than two years ago, Apple announced customers had purchased 25 billion songs on iTunes. No wonder retailers are hurting!

How to use social media to raise awareness and create community for your store

A common question resounds among Christian retailers today: “How can I get customers through my door and on my website to make a purchase?” In effect, the question is really two, one related to drawing customer traffic and the other about creating an environment that invites the purchase. One of the many factors that helps retailers answer those  two questions is a store’s online presence.

With customers searching for the best price and value, it has become commonplace to start by researching online. Customers also ask for recommendations from friends and family, read product-related blogs, look up online reviews to determine if a particular product is right for them and then find the best place to purchase it.

Say thank you to your store’s repeat shoppers with instant gratification rewards and digital couponing

The goal of every retailer is to see increased spending in their store. Customer retention also is critical to winning the day at retail. Could loyalty and reward programs be part of the answer to what increases shopper receipts and retains a store’s customers?

When Amazon made the shift to a more robust—and more expensive—version of its Amazon Prime program in March 2014, the jury was still out on whether Prime would help the company garner greater customer loyalty and a bigger slice of the market. Now the online giant is touting the shift as one of the reasons for an increase in first-quarter profits. In fact, analysis by Chicago-based Consumer Intelligence Research Partners shows that Prime members are spending $1,500 a year while their non-Prime counterparts spend less than half of that figure at $625 per year.