Written by Eric Tiansay
|
Wednesday, 29 December 2010 10:16 AM America/New_York |
Ellie Claire, Summerside Press acquisitions ‘leverage strengths’
Guideposts has acquired Ellie Claire Gift & Paper Expressions and its subsidiary, Summerside Press.The two become separate divisions under Guideposts. Ellie Claire President Carlton Garborg will serve as senior vice president of Guideposts, running both entities.
The acquisition accomplishes “two key strategic objectives,” company officials said. Guideposts, which made the announcement in November, will be able to further expand into the retail market with Summerside Press titles, as well as offer Ellie Claire journals and gift products. Secondly, Minnesota-based Ellie Claire will benefit from having New York-based Guideposts’ 2 million subscribers, 6 million book buyers and nearly 9 million online users. |
Read more...
|