| Buy-local initiative to 'leverage consumer traffic' for Christian stores |
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| Written by Eric Tiansay | |
| Thursday, 02 May 2013 01:00 AM America/New_York | |
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Available to both Christian independents and chains, not just Covenant-member stores, Find It Local Today (FILT) is slated for official launch next month—coinciding with the International Christian Retail Show, to be held June 23-26 in St. Louis. "This program, which we have asked our supporting publishers to list as the first or primary 'where to buy' option on their websites, will give our retail stores a key position before consumers' eyes on those publisher sites," said Chuck Wallington, Covenant Group founder and president who came up with the idea for FILT earlier this year. "With the title of our link focusing attention on the 'shop local' appeal, as well as the instant gratification aspect, we feel it will give us a strong opportunity to be 'in the game' in terms of competing with other options including major online competitors," added Wallington, who is also owner of Christian Supply in Spartanburg, S.C. The program has already enrolled leading publishers, including Thomas Nelson, Zondervan, Baker Publishing Group and Tyndale House Publishers. "The response from the publisher community has been both immediate and overwhelming," said Wallington, noting that there is no cost for publishers. "Almost every publisher we have approached has not just agreed to participate, but readily agreed. I think our publishers are increasingly seeing the benefit of helping strengthen the Christian retail channel, and the ones we have enrolled are certainly stepping up to the plate to do so." Retailers who join FILT must pay a one-time set-up fee of $100 per account, and a minimal ongoing subscription fee of $10 per month or $100 annually. For more information, visit www.FindItLocalToday.net. |
Covenant Group has announced a new online, industry-wide initiative that aims to "leverage the consumer traffic" from Christian publishers' websites towards Christian stores.
New Hope Publishers has appointed award-winning marketer Maegan 
DaySpring
introduces new school supplies with Duck Dynasty values: Faith. Family.
Ducks. Shipping is available in August in time for the new school year.
Christian Art Gifts (CAG) and Unilit have announced a
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Semillas de Fe, through Unilit’s sales network throughout Latin America.
National Retail Federation's 2013 Mother’s Day spending
survey, conducted by BIGinsight, found the average person will spend $168.94 on
Mother’s Day gifts this year, up 11% from last year’s $152.52. Total spending
is expected to reach $20.7 billion.
Pantone—the global authority on color known for its color of
the year (pictured)—recently forecast its annual color trends in its Pantone
View home + interiors 2014 report. Christian gift retailers will want to be
aware of new colors expected to be found in home furnishings and interior
design this year.
The Evangelical Christian Publishers Association (ECPA) presented the 2013 Kip Jordon Lifetime Achievement Award to publishing industry veteran Bruce Ryskamp at the 2013 Christian Book Awards banquet. Held Monday evening, April 29, at World Outreach Church outside Nashville during the ECPA Leadership Summit, the banquet also saw the presentation of multiple book awards, including the 2013 Christian Book Award.
The Evangelical Christian Publishers Association (ECPA) presented the 2013 Christian Book Awards, including the Christian Book of the Year Award, at a banquet Monday evening, April 29. The awards were presented during the ECPA Leadership Summit at World Outreach Church outside Nashville.