Honoring the top movers and shakers
in the children’s market The
team at Christian Retailing is honoring the movers and shakers
in the children’s industry, just as we did with the gift
marketplace in our inaugural “Nifty 50” list in the June issue.
The people, products, companies and sometimes stores noted in these
lists are those we deem as “making it happen” in the Christian
children’s marketplace.
We
polled our readers, scanned the industry and came up with our
choices—and we are not saying someone should be ranked first and
someone else at No. 50. Everyone just “made the list.”
While
we know Nifty 50 is not perfect, in our estimation, everyone on the
list is to be commended. Surely we have left some off the list who
could’ve been included, but we think you'll agree that most of
these are the ones who are leading in this segment of the Christian
products industry. We are happy to honor them in this way.
Feel free to offer your feedback on Nifty 50 by sending a letter to
the editor to This email address is being protected from spambots. You need JavaScript enabled to view it..
Action Bible
Renowned
DC Comics and Marvel artist Sergio Cariello started something big
when he redesigned The Picture Bible for David C Cook. With
original action heroes, The Action Bible is filled with 750
full-color pages and now has spawned a companion product, The
Action Bible Devotional. Alphabet Alley Offering
“smart fun for little souls,” Alphabet Alley features
award-winning products such as Noah’s ABC Stacking Blocks and
Christmas Go Fish cards. Barbour Publishing
Providing
value-priced books, Ohio-based Barbour publishes kids’ books such
as the “Double Trouble” Amish series by Wanda E. Brunstetter and
Jesus Wants All of Me by Phil A. Smouse.
Mike Berenstain, author
Berenstain
Bears books go back to 1962 when Mike Berenstain’s parents, Stan
and Jan Berenstain, published the first story. Now, having sold more
than 260 million copies, products include picture books, beginning
readers and chapter books. Jan and Mike are writing and illustrating
new adventures now for Zonderkidz.
BJU
Press
BJU
Press votes for kids by supporting homeschoolers with K-12
educational materials and support services. Under its JourneyForth
imprint, BJU also publishers read-aloud books, historical fiction and
more for kids. Annette
Bourland, Zonderkidz
As
senior vice president and publisher of trade and Kidz at Zondervan,
Bourland leads the overall vision and strategic plan for trade,
children’s and teen program, managing publishing and overseeing
marketing. Previously, she worked at Focus on the Family overseeing
children’s and parenting resources.
Cactus Game Design With
board games in demand of late, Cactus Game Design has been filling
the need with Bible editions of general-market games, including
Apples to Apples and Outburst. Christian Tools of Affirmation
Empowering
Christians as they minister to others, Fenton, Mo.-based CTA conveys
messages of faith through Scripture-bearing products, including its
Resurrection Gospel Easter Eggs and Gospel Story by Colors products.
Concordia Publishing House
A nonprofit company and the publisher of The
Lutheran Church—Missouri Synod, Concordia offers more than 8,000
products, including many children’s titles such as the
best-selling
The
Story Bible and
the “Little Visits” series by Mary Manz Simon.
David
C Cook Publishing
children’s books like The
Big Red Tractor by
Francis Chan, veteran publisher David C Cook also seeks to empower
the church with ministry resources, including Noah’s
Park Children’s
Church curriculum, to
reach the younger set.
DaySpring
DaySpring’s
new U-Neeks card line with plush characters was developed in response
to consumer requests for cards to encourage children. Based on Psalm
139:14, “I am fearfully and wonderfully made,” the line joins the
products in the company’s Really Woolly brand for kids.
Deep Blue Kids Bible, CEV
Kids
are encouraged to explore the ocean of God’s love with the Deep
Blue Kids Bible (Common English Bible). With callouts, in-text
notes and colorful characters to follow, the Bible in the Common
English Version is designed for kids ages 7-12.
Dicksons
Having
begun in the basement of a small Christian bookstore, Seymour,
Ind.-based distributor Dicksons has Christian retailers at heart,
fulfilling and shipping a wide variety of children’s products, from
novelties to games.
Stephen
Elkins, author
From
the Hide & Seek Devotional to the LullaBible,
author and GRAMMY-nominated record producer Stephen Elkins helps
children learn about the Bible and a relationship with Jesus with his
many best-selling books for kids.
Faith Baby
“Dressing
little blessings,” Faith Baby produces unique baby clothing,
including ballerina bow leg warmers, crochet beanies and ruffled baby
bloomers. Greg Fritz, Big Idea
As
senior vice president, sales and marketing, Fritz leads the marketing
team at Big Idea, helping build Bob the Tomato and Larry the Cucumber
into recognizable characters. He also has written two VeggieTales
board books.
Gigi, God’s Little Princess Sheila Walsh’s
Gigi, God’s Little Princess brand from Thomas Nelson aims to show
girls their value in God’s kingdom with books, DVDs and toys
catered to young princesses.
Go
Fish
Children’s
entertainment group Go Fish teach children key Bible concepts through
fun songs, with concerts that cater to the family. In recent years,
the group has launched its own Scripture-based VBS curricula,
including Kickin’ It Old School and Praise.
Good Books
Known
widely for its “Fix-It and Forget-It” cookbooks,
Pennsylvania-based Good Books also publishes children’s literature,
including some Amish titles.
Gospel
Light
With
the motto “Jesus for the Next Generation, Gospel Light is committed
to reaching children for Christ. From Sunday school to VBS curricula,
Gospel Light also publishes family ministry resources so parents can
more easily pass along their faith to their children.
Groovy,
Denver and the Mile High Orchestra
Winning
the 2012 Dove Award for Children’s Music Album, Groovy
from Denver and the
Mile High Orchestra (Go Fish Kids Records) features high-energy,
horn-driven songs that teach biblical truth and life lessons.
Group
Publishers
Group
Publishing engages churches to help them equip children of all ages
to grow in relationship with Jesus. Along with its Sunday school and
VBS programs, Group hosts the “unconventional” KidMin Conference
for children’s ministry workers.
Harvest House PublishersAlongside
its trade offerings, Harvest House also publishes books and curricula
for kids, including Kay Arthur and Janna Arndt’s Cracking the
Covenant Code for Kids and Kelly Chapman’s Princess With a
Purpose Curriculum Kit.
His GEM
Two
sisters founded Missouri-based His GEM, a name that celebrates God’s
view of each person as His treasure. Every His GEM product, whether
baby apparel or baby gifts, incorporates scripture.
iShine
Ministries
Tween
ministry iShine is engaged in “a truth war for the hearts and minds
of this generation.” In 2012, iShine artists are going on their
fourth national live tour, and iShine products help to meet needs for
preteen music, books and more.
Kerusso
Kerusso’s
Kidz Light House merchandiser has moved a considerable number of
kids’ tees into shopper’s hands. Tees for kids from the “T-shirt
evangelism” company—celebrating 25 years in 2012—include the
“Be Happy! Being Angry is for the Birds” design and the new
“Cherished Girl” line. Kingstone Media Group
Aiming to become the
leading publisher of Christian comics and graphic novels, Kingstone
has expanded its reach, being distributed by Anchor Distributors in
the Christian market and Diamond Comic Distributors for the comic
store market. Its digital comics are available through Novo Ink.
Kregel Publications
Along
with publishing homeschool resources, Kregel publishes its own
children’s books and distributes select titles from Lion Hudson,
including such best-sellers as the Candle Bible for Toddlers
and The Lion Illustrated Bible for Children.
Little
Angels, Twentieth Century Fox Home Entertainment
Brought
to life by Roma Downey of Touched by an Angel fame and
“Adventures in Odyssey” writer Phil Lollar, “Little Angels”
is an animated DVD series that teaches preschoolers practical
learning skills and biblical principles. The line has expanded now to
include CDs, books and apps. Little Disciples
Founded
by Vick Asmerian and now operated by pastor Roberto and Marcia
Marques, Little Disciples features designs—from bibs to
beanies—that incorporate scripture “to convey God’s message of
love for all His children.”
Sally Lloyd-Jones, author
A
British children’s book writer who was raised in Africa and now
lives in the United States, Lloyd-Jones is a New York Times
best-selling author. She wrote the Jesus Storybook Bible and
Song of the Stars (both Zonderkidz), among many other titles.
Dan Lynch, B&H Kids
Formerly
vice president and publisher for Tommy Nelson, Lynch now heads the
B&H Kids team at B&H Publishing Group. Experienced with top
brands such as Bibleman and Max Lucado’s Hermie & Friends, he
is leading a new initiative with authors including Angie Smith, Amy
Parker, Tom Blackaby and Rick Osborne.
Dandi Daley Mackall, authorAfter
having her own children, Mackall expanded her writing to board books,
then picture books, early readers, chapter books, middle-grade
fiction and nonfiction, and young adult novels. Along with her books
for adults, her works total more than 400 from publishers including
Standard Publishing and Tyndale House Publishers.
Paul McCusker, Focus on the Family
As
a producer, writer and director for “Adventures in Odyssey,”
McCusker has contributed significantly to the success of the series.
His work for “Odyssey” includes 18 novels and two screenplays for
the animated videos. He also adapted and directed A Christmas
Carol and “The Chronicles of Narnia” for Focus on the Family
Radio Theatre. Cliff McDowell, P23 EntertainmentMcDowell
has produced two award-winning animated series, “Paws & Tales”
(Tyndale), adapted from Chuck Swindolls' works, and “Adventures in
Booga Booga Land” (Thomas Nelson), recounting the parables of Jesus
for children.
Dan
Miley, Rainbow Publishers/Legacy Press
As
CEO and publisher, Miley leads the innovative Rainbow Publishers and
Legacy Press. Rainbow specializes in reproducible teaching books and
recently introduced nursery Bible lessons, while Legacy publishes
devotionals, guides for growing up and fiction.
Laura Minchew, Thomas Nelson
Minchew,
senior vice president of specialty publishing at Thomas Nelson,
divides her time between children’s products, gift books and new
media. She has published many best-selling authors and brands,
including No. 1 New York Times best-seller Heaven Is for
Real for Kids and Max Lucado’s Hermie
& Friends brand.
Stephanie Perry Moore, author
Published
under Lift Every Voice, an imprint of Moody Publishers targeting
African-American readers, Moore’s “Alec London Series” is
written for boys 8-12. Moore also is
author
of Young Adult fiction, including the “Payton Skky” series, and
is co-editor of REAL, a Biblezine from Thomas Nelson.
Mike Nawrocki, Big Idea
Along
with being the voice of Larry the Cucumber and other characters,
Nawrocki—co-creator with Phil Vischer of VeggieTales—is executive
vice president at Big Idea Entertainment Studios. His
work also includes directing The Pirates
Who Don't Do Anything movie and developing
the 3-2-1 Penguins!
series.
New Leaf Publishing Group
With
children’s Bibles from New Leaf Press and kids’ literature from
Master Books, New Leaf Publishing Group also supports homeschoolers
and other educators with evolution-free resources. Mary Manz Simon, author
With
her children’s books having sold more than 3 million copies,
author, educator, radio personality and children’s market expert is
a strong supporter of Christian retail stores. She is also an advisor
to Mothers of Preschoolers and Christian Retailing.
The Sparkle Box
An
oversized picture book from Ideals Children’s Books, The Sparkle
Box: A Gift With the Power to Change Christmas aims to create a
new family Christian tradition. The book includes a “sparkle box”
to be used for children preparing their gifts for Jesus at Christmas.
Talicor/Aristoplay
Started
with the Ungame, which has sold 5 million units, Talicor/Aristoplay
is also one of the longest licensees for VeggieTales. With 85% of its
products published in the U.S., the company distributes only in the
specialty market, not to big-box stores.
Christine Harder Tangvald
Tangvald has been writing for children for more
than 25 years, sometimes with her daughter, Rondi DeBoer. She has
nearly 100 titles to her name and almost 3.5 million books in print.
She is also the founder of Spokane Christian Writers.
Michael Turner, New Day Christian Distributors New Day’s
Turner is helping Christian retail stores position and market
well-chosen toys and games, offering lines such as Melissa &
Doug, Playmobil and Hedstrom. Tyndale Kids
Celebrating
50 years, Tyndale House Publishers started with founder Ken Taylor
wanting his children to understand the Bible, so he created the
Living Bible. Since then, the company has produced exceptional
products that speak to children, including books such as I
Couldn’t Love You More and My Beautiful Princess Bible
(both Tyndale Kids). Phil Vischer, Jellyfish LabsVischer
gained fame as co-creator of VeggieTales and the voice of Bob the
Tomato. Produced by Jellyfish Labs and Tyndale Kids, his “What’s
in the Bible?” DVD series explains the entire Bible—from Genesis
to Revelation—to kids in a format that is humorous and
entertaining.
Bob Wallace, Standard Publishing
A
creative marketer and product developer, Wallace helps make kids’
products sellable, with the underlying commitment to teaching God’s
Word. He has helped establish the company’s leadership with the
Children’s Pastors Conference and launch innovative partnerships in
VBS such as with Yancy and Back2Back Ministries. He also has worked
with best-selling authors including Mary Manz Simon, Beth
Guckenberger and Ryan Frank.
Warner
Press Kids
From
Egermeier’s Bible Story Book to the purity-promoting The
Princess & the Kiss, Warner Press Kids, a division of Warner
Press, a Church of God publisher, provides creative products in part
to equip the church and give hope to future
generations. Yancy
Unconventional
singer-songwriter Yancy lends her voice to the theme song for
Standard’s 2012 VBS, Adventures on Promise Island, and
entertains kids with her new album, Stars, Guitars and Megaphone
Dreams (Syntax Distribution). |