|WaterBrook Multnomah reworks brand identity|
|Written by Christine D. Johnson|
|Monday, 14 March 2016 11:24 AM America/New_York|
WaterBrook and Multnomah, imprints of Crown at Penguin Random House LLC, are taking steps to update their brand identities. The imprints are no longer presented as the WaterBrook Multnomah Publishing Group but are now being developed into two distinct imprint identities. Following a shift in company strategy, each imprint will now serve unique audiences within the church and publish in specific categories. WaterBrook Press will be called WaterBrook, and Multnomah Books will be referred to as Multnomah.
The imprints also have relaunched their website with a mobile-friendly format, simplified navigation and fresh design. The updated look and enhanced content at waterbrookmultnomah.com will allow visitors to more easily interact with WaterBrook and Multnomah online and discover comprehensive information on each book title, including links to purchase from a variety of Christian and general market retailers.