GIFT NEWS |
Written by Christine D. Johnson | |
Wednesday, 01 December 2010 03:34 PM America/New_York | |
Elastic bracelet sales expanding New Day Christian Distributors continues to increase its rubber-band bracelet offerings, with sales growing as well. In August, the distributor started selling Band Eggz comprising 18 silicone wristbands in a clear egg, sold by the dozen. The company reports sales of more than 1,200 units. New Day also sells Silly Bandz, which were initially animal-shaped bands but now have expanded to 12 different SKUs. To date, the distributor has sold 57,000 Silly Bandz, the biggest sellers being the Western style, mainly due to LifeWay's Western-themed VBS program, said Joanna Price, New Day director of marketing and promotions. |
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