Zondervan is releasing a line of Wal-Mart Bibles. Called the "Essential Bible Series," the custom editions will be available only at the retail giant through January 2010.

Featuring both first editions and repackaged best-sellers, the 12 titles include regular and large print editions of the NIV Study Bible, Large Print King James Version, The Busy Mom's Bible, The Adventure Bible and The Beginner's Bible.

"Wal-Mart appeals to shoppers because it's familiar and inviting, yet there was a clear opportunity in the Bible category to make the product more accessible and eliminate confusion," said Chip Brown, senior vice president and publisher of Bibles at Zondervan. "The 'Essential Bible Series' is presented in a simple and personal way to help make Bible selection easy, so that consumers can walk away feeling confident that they have put the right Bible in their cart."

The Bibles will also be the world's first CarbonNeutral-certified, aligning with Wal-Mart's environment efforts, Zondervan officials said. The Bibles will retail between $14.99 and $34.99.

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