CBA unveiled details of its latest channel-exclusive campaign, an effort to reach out to young mothers and also connect with local churches.

Partnering with Baker Publishing Group (BPG) for a channel special for the first time, CBA is encouraging retailers carry the exclusive edition of Shelly Radic's Momology: A Mom's Guide to Raising Great Kids (Revell), which Baker co-published with MOPS (Mothers of Preschoolers) International where Radic is interim CEO.

Featuring a bonus chapter from author and psychologist Kevin Leman, the book will be made available to stores in cases of 20 that can be folded into display pieces, and sold for $9.99 each-down from the usual $13.99 price. Each copy also includes a free first-time membership to MOPS International.

Introducing the fall campaign at the CBA Member Luncheon, BPG Executive Vice President of Sales and Marketing Dave Lewis said that with around 4 million new births in the U.S. each year, the Momology initiative presented a great opportunity for stores to connect with local churches and young mothers. "I know as a grandparent of three what moms go through in those early years, and we don't want them to be alone," Lewis said.

"By giving someone this book you are giving them very practical help in being a great mom and connecting them to an organization that loves to surround and put their arms around these new moms."