CBA leaders George Thomsen and Aurelio Barreto are due to be among the speakers sharing their expertise and insights at Christian Retailing’s Retailing ReBoot West in California, next month.

The two men will be taking part in educational sessions addressing issues such as how stores can improve their customer service and inventory changes in the light of digital publishing. There will also be discussions, networking sessions and business meetings to help stores deal with the changes the industry is facing and prepare for the important Christmas season.

Retailing ReBoot West will be held Monday and Tuesday, Oct. 17-18 at Cottonwood Church in Los Alamitos, Calif. Store representatives registering for the event can bring a second attendee for free, while qualifying attendees will have accommodation and some travel costs reimbursed.

Among suppliers registered for the event are Crossway, DaySpring, Kerusso, Tyndale House Publishers, DaySpring and Zondervan.

Chairman of the board of CBA, Thomsen is the general manager of the Harvest Bookstore at Harvest Christian Fellowship in Riverside, Calif., and a consultant to other church and independent retail stores. 

Barreto, gift director on the CBA board, is founder and CEO of C28 stores and apparel supplier Not of This World. He was one of two first industry recipients of the Champions of the Faith award at the International Christian Retail Show in July.

Retailing ReBoot West is being staged following the success of Christian Retailing’s Retailing ReBoot in Orlando, Fla., in April.

Rose Seeley, manager of Cottonwood Bookstore at Cottonwood Church, said that the Orlando event gave her “more practical information and ideas than I have ever got from any one show I have been to.”

She added: “I love ReBoot because of its size and atmosphere. It’s intimate and therefore conducive to connecting and collaborating with others. And I’m so excited that Cottonwood Church is hosting the first Retail ReBoot West because that opportunity will be made more available to churches and other stores in the West.”

For more information or to register, go to www.retailingreboot.com, or contact Derek Bjork at This email address is being protected from spambots. You need JavaScript enabled to view it. or 407-333-0600, ext. 2283.