The Parable Group has enhanced SnapRetail’s TrafficBuilder tool to create a digital marketing solution to benefit all independent Christian retailers.

Parable has built onto the customizable TrafficBuilder email and social media marketing tool with new content that includes more than 60,000 Christian product images from Christian Books & More, faith-based email templates and pre-designed emails featuring Christian products. Stores can also simultaneously post emails to their social media, Facebook and Twitter accounts.

Parable President Steve Potratz said it’s “a simple solution that makes sending emails to Christian customers easier than other email options.”

“We’ve found a simple digital marketing solution that boosts sales and increases traffic and we’re offering it to any store that wants it,” said Potratz, adding that any Christian retail store can use this tool without having to change marketing groups. Forty-five independent Christian stores across four marketing groups—Parable, Munce, Covenant and Logos—are now using SnapRetail’s TrafficBuilder.

Precious Moments Inc. (PMI) also has partnered with Snap Retail to assist retailers at the local level.

Scott Bryson, PMI executive vice president, said the relationship “will bring new opportunities to our retailers and enable them to compete in this new marketing environment.”

“The goal is to enable the retailer to market their store, gain new customers and reach existing ones, and increase their bottom line in an inventive, yet easy way,” Bryson added.

To introduce retailers to Traffic Builder, PMI and SnapRetail are offering stores a 30-day free trial. To take advantage of this offer, retailers are invited to create an account at www.snapretail.com. For more information. email retailer.preciousmoments.com or call 888-878-8148.