Religious print and e-book sales rise in January |
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Written by Christine D. Johnson |
Friday, 30 March 2012 10:46 AM America/New_York |
E-book sales in general were up more than 49% to $99.5 million, while religious e-book sales were up nearly 151% in January to $6.7 million compared to the same month a year ago. This is the first time AAP has reported on religious e-book sales. Christian stores began selling e-books last fall. Retailer Chuck Wallington, president of the Covenant Group and a leader in getting e-books into Christian stores, told Christian Retailing that e-book sales help stores “build an atmosphere of relevance” along with providing additional revenue. Religious hardcover sales were up 2.9% in January over the same month the previous year to $39.6 million net, while religious paperback sales were down 10.3% for the same period, totalling $5.3 million net. Overall, book sales from religious presses saw a 9.9% rise to $52.4 million. In other categories, adult book net sales rose 16.4% to $323 million, while children’s and young adult titles shot up 80.5% to $128.2 million. Books for adults saw hardcover sales rise 21.6% to nearly $70 million and paperback sales were up 6.1% to $105.1 million. Physical audio sales
were down 0.8% to $6.8 million, but downloaded audio rose 29.4% to $8.4
million. |