New Day Christian Distributors has added Reach Records to its lineup of music partners. Under the new distribution agreement, the Atlanta-based hip-hop label plans to release albums from both GRAMMY-winning artist Lecrae and rapper Tedashii.

“I love hip-hop, and my sons are Reach fans,” New Day’s Michael Turner said. “I have been inspired by what Reach has accomplished as a label over the last decade and have always felt they would be a natural fit for New Day. We are so excited to welcome them to the New Day family!”

Reach Records was established more than 10 years ago on the ideals of faith and positive messaging. Since its inception, the company has grown from a tiny unknown label to a viable forum for the release of best-selling, culturally impactful music. 

“In the past few years, New Day has been making noise in the industry providing a great platform for independent labels to the CBA market,” said Reach Records’ CEO and co-owner Ben Washer. “This year we will have some incredible new projects coming out, and we are ready to get creative with their fantastic team to continue creating a platform for our artists.”

Among the forthcoming projects from Reach are Tedashii’s fourth solo album, Below Paradise, scheduled to release May 27 and a new album from Lecrae later this year.