Christian Retailing

Catering to kids Print Email
Written by Scott Etheridge   
Thursday, 25 February 2016 09:51 AM America/New_York

Scott-EtheridgeAdopt these practical ways to increase children’s book sales

Publishing continues to evolve before our eyes with a subsequent impact on retailing. With the rising popularity of e-books and a greater number of consumers choosing larger, one-stop chains rather than the cozy familiarity of smaller bookstores, store owners and managers have had to rethink how they do business in the face of this shift in consumption.

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Stop selling, start serving Print Email
Written by Chris Brown   
Thursday, 25 February 2016 09:34 AM America/New_York

ChrisBrown-RamseySolutionsHow to eliminate sales pressure while still making the sale

You know the feeling. You walk into a store and immediately feel laser beams boring into your body. Then, you realize those aren’t laser beams. You’re actually feeling the stares of sales associates sensing a potential commission.

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Tailored emails make for happier shoppers Print Email
Written by Erik Ernstrom   
Thursday, 25 February 2016 09:19 AM America/New_York

Erik-ErnstromTarget e-blasts well to avoid wearing out your customers

Are you busy? Ha! Of course you are. OK, let me ask it a different way. Are you so busy that sometimes you don’t know how to start digging out? I bet most of you are nodding right now. Trying to find the time to get everything done can drive even the most organized person crazy. Everyone is trying to find a better way to be organized, accomplish their daily tasks and tackle larger projects.

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Structured for ministry Print Email
Written by Kevin Ferguson   
Thursday, 25 February 2016 09:08 AM America/New_York

KevinFergusonOwner’s pastorate, used book program help to offset costs

If someone would have told me in seminary I would be the owner of a Christian bookstore, I would have laughed. But God is the expert at directing our lives in such a way that my wife and I are humbled and awestruck.

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Ask Lorraine April/May 2016 Print Email
Written by Lorraine Valk   
Thursday, 25 February 2016 09:01 AM America/New_York

LorraineValk 2015Some key questions have come up as I have prepared this edition of “Ask Lorraine.” The following questions apply to just about any Christian retailer. See if you agree and let me know what your retail questions are!

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Financial Management: Back to basics Print Email
Written by Chris Brown   
Wednesday, 06 January 2016 02:36 PM America/New_York

Employing God’s principles for money and business

ChrisBrown-RamseySolutionsGod’s principles for handling money work every time and in every situation.

Most of us would probably accept that truth in our heads, but it’s easy to let it fall between the cracks when we face the real world of Christian retailing. In fact, I talk to people all the time who believe that what works at home is somehow different from what works in business. That’s faulty logic though. God never changes, so why would His ideas about finances change from one context to another? They don’t.

The same truths that help people win with their personal finances also provide the keys for winning in business. Here are a few examples:

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