How your store can connect with and serve the local church

Cultivating strong relationships with area churches is vital for the Christian retailer. Church sales can drive the future of your store as a business and a ministry. With economic downturns, technology changes and big box competition, sales from churches will make your store viable and sustain your business through difficult seasons.

How to get your store’s ‘guests’ to become ‘customers’

One of the most common problems a store owner can have is the failure to spend enough time evaluating and observing customer behavior on the sales floor. Assuming suggestions I’ve made in past issues have sparked some ideas for driving traffic, you should be seeing more customers. But how do you actually get the sales needle, not just customer flow, moving in a positive direction?

How to maximize sales of gift products and ancillary add-ons

Gift giving is not subject to seasonal trends. Every month there are birthdays, anniversaries, births, marriages and more. There are, however, certain times of the year when gift giving is much more prevalent than others. Christmas, Graduation, Easter, Mother’s Day and Father’s day are only a few.

Accurate information helps your team serve customers well

Bad data can mean the loss of sales and customers. That’s the bad news. The good news is you can do something about it.

Enjoy the benefits of price and community-based promotions

Christian retailers of the independent sort have one of the most challenging jobs in our industry. They have to juggle a few balls as they keep their business moving forward, stay in stock, manage people, maintain a physical location, serve customers and keep them happy and coming back.

How preparation in key areas can build your Christmas sales

Retail is busy no matter the buying season, but as any retailer knows, nothing compares to the Christmas season.