In a world of anxiety, pastor and best-selling author Jentezen Franklin offers keys to dealing with fear in Fear Fighters: How To Live With Confidence in a World Driven By Fear (978-1-599-79762-5, $21.99, Charisma House/Strang Book Group), which released Nov. 3.

Explaining that fear and anxiety are issues everyone has to face, Franklin encourages readers to confront and overcome such obstacles.

"Overcoming fear is something we all face when we endeavor to do new things, such as take a new job, fall in love, create a new product line, or start a business," Franklin writes in the first chapter.

"For example, when we consider where to invest money, we must face the fear of failure. In short, there can be no progress in life without taking risks. You cannot succeed in life if you give in to fear," he adds.

Franklin uses personal stories to illustrate his points, such as a time when his plane had to make an emergency landing. Additionally, he gives point-by-point scriptural lessons, Bible verse Fear Fighters reminders and note-taking pages for personal reflection and interaction.

"You have to decide to take the Word of God and His promises, believing His great love for you, and go to war with those fear fighters," he writes. "He will give you the courage if you choose to overcome your fear and fight for your victory, for your family's victory, and for whatever 'unequal' fight the enemy has designed against you."

Charisma House will promote Fear Fighters with a national media marketing plan in addition to the book being featured on Franklin's weekly television program, Kingdom Connection.

For more information, visit www.strangbookgroup.com. To order, call Strang Book Group at 800-283-8494.

Rick Warren, author of the mega best-seller The Purpose Driven Life (Zondervan), returns with The Hope You Need, releasing next month. The Purpose Driven Life, published in 2002, became the No. 1 all-time best-selling hardcover nonfiction book in publishing history.

"My motivation as an author has always been the message, not the market, and I have been waiting for the right time, until I had something to say that would speak to the personal and societal problems we all face," Warren said. "With unemployment in some parts of the country running as high as 15%, many individuals—including my own congregation—are feeling the pinch of this recession, and are in need of hope."

The Hope You Need was inspired by an eight-part sermon series Warren preached at his Saddleback Church in Lake Forest, Calif., and focuses on the power in the prayer that Jesus taught His disciples. Warren explains each phrase of the prayer, offering encouragement and inspiration for readers.

"Look around and you quickly find broken hearts, broken dreams, broken homes, broken economies, broken systems and broken people," Warren said. "I'm broken in many places, and you are, too, but we all hate to admit it. So we spend enormous amounts of time, energy and resources trying to cover up, hide and deny our human brokenness. Every so often, we run out of steam, get tired and discouragement rushes in. This book is about what to do when that happens."

The Lord's prayer "is profound, yet simple," said Warren. "Not a single word is wasted. ... The message of hope needs no promotion, just distribution. You don't have to promote water to people dying of thirst. You just need to tell them where to get it."

Zondervan's national media campaign in support of the release will include media appearances and viral marketing through social networks and the book's Web site, www.thehopeyouneed.com.

To order, call Zondervan at 800-727-1309, or visit www.zondervan.com.

Editor's note: The Hope You Need has been delayed to 2010. Zondervan is now anticipating a first quarter 2010 release.

Written to address the problem of suffering, Finding Purpose Beyond Our Pain gives advice for facing pain directly. The authors, psychiatrists Meir and Henderson, classify types of suffering into seven categories—injustice, discipline, failure, death, rejection, loneliness and loss—and examine how each can bring their "gifts" into a person’s life.

It's Your Season!!, a young, inspirational gift company based in Illinois, has introduced its "NoteWorthyPraise" holiday greeting cards.

Continuing in the tradition of its other "NoteWorthyPraise" notecards, the holiday greeting cards offer fresh expressions from the heart and emphasize God's Word in creative combinations of fabric, paper, ribbon and paint. The holiday card line consists of four 5-by-7-inch cards printed on 100-pound linen cover using thermography and gold foil-stamping techniques, with 80-pound matching envelopes.

Each card features a scripture highlighted by a handcrafted 3-D design on the outside and a corresponding inside greeting. The card titles are Greatest Gift: John 3:16; His Star: Matthew 2:2; Peace: Psalm 34:14; and Glory to God: Luke 2:14.

It's Your Season!! cards, printed and assembled in the United States, are designed by Deb Brown Bryant, the company's founder and CEO.

"I have always enjoyed giving and receiving cards," Bryant said. "However, there weren't many uniquely designed inspirational cards which boldly proclaimed God's Word and appealed to a diverse audience. I am truly thankful that 'NoteWorthyPraise' cards allow me to express my love for God and share my creative gifts."

"NoteWorthyPraise" holiday greeting cards are available in a boxed set of 18 cards and 18 envelopes for $45 retail and individually at $4.99 each.

It's Your Season!! also offers GiftPillows accent pillows, WordPearls small canvas art and ClaraBess jewelry.

To order, call 847-420-2286 or visit www.YourSeasonNow.com.

Diversification and promotional pricing are two motifs for P. Graham Dunn as the company continues to explore new marketing opportunities.

P. Graham Dunn unveiled last month more than 70 frameless textured prints—size 11-by-14 inch—that provide margin for retailers and promotional price points for consumers.

Themes such as horses, patriotic, cats and dogs, birds, hunting and fishing are being significantly expanded, while lighthouses, still life, floral and eagle themes continue to be a growing part of the business.

Frameless textured prints, which have the look and feel of painted canvas, are currently the top-selling P. Graham Dunn product category. The company developed and introduced the style to the Christian market a number of years ago.

Additionally, multiple SKUs have been added to impulse gifts retailing in the $5 range, including dog tags, purse holders, caribiner pocket knives, train whistles, lead crystal crosses and coordinated desk accessories.

In January, P. Graham Dunn plans to introduce new floor point-of-purchase displays to integrate wall décor and impulse gift items either into one tower for smaller stores or into multiple towers for stores that wish to carry a broader selection.

The personalization line—where stores commit to an SIS (Store In a Store) of P. Graham Dunn's laser-engraving program—continues to expand into new categories as well. At press time, 50 stores in the Christian retail market had committed to the SIS program, with more signing up for 2010.

Located in the heart of the largest Mennonite-Amish community in the world, P. Graham Dunn is represented exclusively to the Christian market by IntegriTEAM Sales & Marketing of Greenville, S.C.

Many of the sales reps have been working with Peter Dunn, founder and owner of P. Graham Dunn, since 1977.

For more information on the company or its products, visit www.pgrahamdunn.com. To order, call IntegriTEAM at 800-547-7430.

Andy Serkis, who played Gollum in the "Lord of the Rings" movies, leads a star cast in the Focus on the Family Radio Theatre/Tyndale House Publishers audio book adaptation of C.S. Lewis' 1942 classic The Screwtape Letters.

Christian Retailing talked with award-winning adapter/director Paul McCusker about the project, released this month as a four-CD set with a bonus, behind-the-scenes DVD.

Why do The Screwtape Letters remain so popular today?
I think because they're timeless. The "advice" from one demon to the other gets to the heart of our humanity, our rationalizations, our fallen-ness and the spiritual warfare going on around us. No matter what period of history we're in, the essence of what Lewis has written remains true.

The letters seem like a natural fit for audio; why has it taken so long for such a project to be realized?
There have been "readings" of the letters over the past 30 years but, to my knowledge, no dramatization. I don't know why others haven't tried it before now. But it's always been on our wish-list of projects to do.

What was the greatest challenge in bringing the letters to life for audio?
One challenge was to figure out how to dramatize the letters without seriously damaging or changing Lewis' words. I think we figured that out, by employing everything we've learned about audio drama over the past 20 years. I think only two of the "letters" are actually handled as letters. The rest are dramatic scenes, with interaction between the various characters. The other challenge was to find the right actors-which I think we did in our cast, led by Andy Serkis as Screwtape.