Family Christian Stores leads the Easter week specials, with a 50%-off offer on books including Max Lucado's Fearless (available for $12.49), Bruce Wilkinson's You Were Born for This ($11.49) and Jentezen Franklin's Fear Fighters ($10.99).

The discounts are included in an email promotion that also includes a 12 Days of Easter special running March 24-April 4 that prices online music album sales at $5.99. Featured titles include Phillips, Craig & Dean's Fearless, Skillet's Awake, Sara Groves' Fireflies & Songs and Sandi Patti's Hymns of Faith...Songs of Inspiration.

Mardel Christian & Education offers 25% off all books, Bibles and software on April 3. The promotion also spotlights Zondervan study Bibles, with the NIV Life Application Study Bible in chocolate/turquoise duotone reduced from $69.99 to $34.99 and the NIV Study Bible: Updated Edition hardcoivervdown from $39.99 to $19.99.

Mardel also promotes a range of journals for $5 each, children's DVDs such as the "Boz" series for $7.99 each and 50% of kids books and Bibles. New music available March 30 includes the soundtrack to the new movie, Letters to God, for $13.99 and Amy Grant's new Somewhere Down the Road offered for $11.99.

Grant's latest, 12-track release also leads the latest email offer from Parable stores, available for $11.97, with some of her other collections—including The Breakout Years and The Pop Collection—each priced at $13.19. Keeping with a music emphasis, Parable also offers 20% off recordings by the nominees for this year's Dove Awards, to be announced April 25.

The Parable promotion also includes an in-store only special-a free Max Lucado greeting card from DaySpring with the purchase of two others. The offer runs April 1-June 30.

LifeWay Christian Stores also focuses on Amy Grant, offering Somewhere Down the Road for $11.99. The chain's email offer also presents $5 CDs, including Meredith Andrews' The Invitation (down from $11.99) and Big Daddy Weave's What Would Life Be Like (reduced from $13.99).

MercyMe's The Generous Mr. Lovewell, to release May 4, is offered for pre-buy at $9.99, with purchasers also getting an exclusive water bottle and a $5 savings card. The chain also offers the new DVD release, The Blind Side, for $22.99, down from $28.98.

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