Christian Retailing

LABOR DAY LEADERS Print Email
Written by Staff   
Wednesday, 01 September 2010 09:48 AM America/New_York
Christian retail offers for the week of Aug. 29

A variety of savings compete for the attention of Labor Day weekend shoppers.

There is a strong focus on pre-buys, with LifeWay Christian Stores and Berean Christian Stores seeking advance purchases of Third Day's Move, due out next month.

LifeWay has the CD available for $9.99 (regular price $13.99), with a free copy of the band's Chronology, Volume One. Berean lists the forthcoming release at $10.97 and offers a free copy of the group's latest recording, Revelation, citing the pair as a $29.98 value.

Looking further ahead, LifeWay also offers a pre-release deal for Chris Tomlin's And If Our God Is For Us, not due out until mid-November. Advance purchases at $9.99—$4 off the usual price—qualify the buyer for a free copy of the Sixsteps Records 2010 New Music Sampler.

Other LifeWay offers see Israel Houghton's Love God, Love People and Jeremy Camp's We Cry Out: The Worship Project reduced from $13.99 to $12.99 and $10 respectively.

The LifeWay emailing includes a Labor Day Weekend Sale coupon for 33% off any one full-priced item, while Berean's promotion offers $10 off any in-store purchase of $30 or more through Sept. 1. The Berean emailing also reduces Casting Crowns' Until The Whole World Hears from $13.99 to $10 and The Afters' Light Up The Sky from $15.99 to $10.

Family Christian Stores, meanwhile, goes to the movies. The chain promotes the Sept. 24 theatrical release of Like Dandelion Dust, the movie based on Karen Kingsbury's book of the same name, with an exclusive $5 behind-the-scenes documentary. It also prices the new movie edition of the book at $11.99, down from $14.99.

A separate Family emailing highlights VeggieTales' new It's a Meaningful Life, with a pre-buy price of $12.97 on the October release, twinned with a free VeggieTales Lessons for a Lifetime triple feature. The chain also promotes its Oct. 2 premiere event, when the new film will be screened in stores.

Parable Christian Stores feature Emily Colson's Dancing with Max, pricing the memoir at $14.97, down from $16.99. Mardel Christian & Education offers Max Lucado's Out Live Your Life for $17.99, $7 off the regular price, and David Platt's Radical for $10.99 instead of $14.99. Mardel also takes $10 off the new Family Reading Bible, pricing it at $29.99.