Midwest-CBK, national designer and manufacturer of seasonal and everyday gifts as well as home and outdoor décor, has introduced Beautiful Soul, an inspirational brand featuring six distinct styles from six renowned artists: Susan Black, Jenn McGlon, Jessica Swift, Crystal Kluge, Kristin Allen and Amylee Weeks.

Beautiful Soul features more than 200 gift items designed to inspire and celebrate personal growth, love, family, friends, home, nature and faith. Designs incorporate inspiring words, phrases and icons such as crosses, angels, birds, trees, botanicals and hearts applied in unique combinations.

Styles feature a range of bold and contemporary, clean and classic, nature-inspired and subdued, and vintage and cottage crafted. Formats include wall art and décor, photo frames, mugs, bowls, nightlights, candles, journals, block sets, magnets, fabric bags and totes, ornaments, paper weights, crosses, sculptures, tea towels, apron, pillow, tokens, sun catchers, decorative boxes, mirror, cross charms and heart chimes.

“Inspirational gifts generate an estimated $4.5 billion at retail in the U.S., so we’re excited to deliver the uplifting, artist-designed Beautiful Soul brand to independent retailers as an opportunity to set themselves apart, boost sales and inspire their customers,” said Beth Lorentz, vice president of product development for the Midwest Seasons brand. “Partnering with six amazingly talented women, each with their own unique style and outlook on life, we’ve curated women’s favorite gifts into a unique collection brimming with engaging illustration, delightful color, self-affirming quotes and beautiful faith-filled messages. Each item is memorable, hand-touched and enduring.”

The brand will debut during summer markets in showrooms, including AmericasMart Atlanta (Building 1, Suite 16A7), Dallas World Trade Center (Suites 407 & 409) and Las Vegas World Market Center (Building C, Suite 999). The collection will be available for shipping beginning in August. 

To place an order or request a catalog, visit a showroom, contact your local account manager, visit mwcbk.com or call 800-394-4225.

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