Carla Ballerini has joined Thomas Nelson's Bible Group as vice president of marketing, filling the position vacated by Audrey Kidd who left the company to serve as the chief operating officer for the United Methodist Publishing House.

Ballerini's experience in marketing, communications and public relations spans more than two decades with major product and service corporations nationwide. She has received numerous Addy Awards-the world's largest advertising competition-for national campaigns for Philips Consumer Electronics Company, Phillips Business Solutions, Ski Beech, Shoney's Restaurant Company and Y-12 Federal Credit Union.

Wayne Hastings, senior vice president and publisher of Thomas Nelson's Bible Group, said Ballerini's "experience offers a fresh outlook to our team."

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