Bill Nielsen, a 15-year veteran of LifeWay Christian Stores, has been named to the newly created position of director of specialty products for B&H Publishing Group, effective May 16.

Formerly director of merchandising for the LifeWay chain, Nielsen has served in both marketing and merchandising leadership roles at LifeWay Christian Stores and Family Christian Stores.

LifeWay Christian Stores President Mark Scott said Nielsen. "has played a significant role in our growth over the years." "While we will miss him, we look forward to the contribution he'll make at B&H in the development of quality products," he said.

Brad Waggoner, president of B&H Publishing Group, added that Nielsen's "creativity and retail experience will be invaluable to us as we expand our offerings. I know the organization will benefit from his being part of our team."

Troy Donaldson took over for Nielsen as acting director of merchandising for LifeWay. Donaldson has served in a variety of leadership roles for LifeWay Christian Stores over the last 15 years, and also worked in management for Wal-Mart for nine years.

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