Rich Peluso has been promoted to senior vice president of Affirm Films, the faith-based label of Sony Pictures Entertainment.

Peluso, who was vice president of Affirm Films, will continue to oversee the development, production, acquisition and marketing of Sony's Christian and inspirational films. He will continue to report to Steven Bersch, president of Sony Pictures Worldwide Acquisitions (SPWA).

"Over the past several years, Rich has been key to creating Sony Pictures Worldwide Acquisitions' outstanding slate of faith-based films, including such titles as Soul Surfer and Courageous, and upcoming releases, including Moms' Night Out and The Remaining," Bersch said. "His understanding of the genre as well as his strong relationships within the faith community and with filmmakers has been key to our success, and I am delighted to be able to acknowledge his contributions with this promotion."

Peluso added: "The opportunity to work with quality storytellers that are called to both entertain and inspire people through visual media is deeply rewarding. I'm thankful for the support and recognition from Sony Pictures and look forward to the reach and impact our future projects will have over the next several years."

In a separate move, Tana Evans will take on additional duties as vice president of marketing and distribution for Affirm Films. She will also continue as vice president of distribution for all SPWA products.

Prior to joining Affirm, Peluso served 15 years at EMI Christian Music Group/EMI Music, most recently as the president of EMI CMG Distribution—now known as Capitol Christian Distribution. He was also president of The Safe Side Company, a children's entertainment venture.

Peluso was honored in the business category of The Champions of the Faith Awards during the International Christian Retail Show in Atlanta in 2010.

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