Concordia Publishing House has named four-year company veteran Loren Pawlitz as its new executive director of marketing and eCommerce. Pawlitz is the first person to hold this role at CPH.

Pawlitz leads a diverse team charged with creation, content and execution of videos, websites, digital marketing, traditional marketing and social media. Additionally, he oversees the communications vision and strategy for CPH.

Since coming to Concordia in 2010, Pawlitz has made major strides in the progression of digital marketing and eCommerce.

“Everything we do at CPH is designed to connect people to the Lord,” Pawlitz said. “Our day-to-day work will impact the faith life of individuals for generations to come. What a great reason to come to work each day.”

Prior to joining CPH, Pawlitz served as director of retail for Delaware North Companies Sportservice at Busch Stadium in St. Louis. He was responsible for creating the region’s most exclusive shopping experience for St. Louis Cardinals fans.

He oversaw more than 20 stores and a 200-person staff throughout the ballpark, facilitating events such as baseball games, playoffs, concerts and the Major League Baseball All-Star game.

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