The Parable Group has announced the promotion of Kristel Regusci to store advocate. Regusci has a four-year background in retail sales/management and 16 years of experience in education, training and advocacy work.

Before her career in the Christian retail industry, she worked as a WorkTraits facilitator and staff educator at a leading food safety company. She’s also served as an academic coach, staff trainer and special education advocate for varied companies and businesses.

Regusci has served on the Business Intelligence team since she joined The Parable Group in May of 2014 and has since demonstrated a heart for Christian retailers. In one year, she has championed post-sale credit processing by acting as liaison between stores and vendors—garnering over $138,500 for retailers.

Additionally, Regusci has also educated and empowered retailers to leverage their data to target customers, drive store visits, grow sales and maximize ROI. Retail participation in The Parable Group data services, available to all Christian retail stores regardless of marketing group affiliation, has increased by 41 percent in the last 12 months.

“God has gifted us with a team of incredibly talented individuals and I am very pleased to further utilize Kristel’s strengths and experience to serve stores—something she loves to do. We are so thankful for gifted employees who share our enthusiasm for serving retailers and their customers,” says Steve Potratz, president of The Parable Group.

In her new role as store advocate, Regusci will serve on the merchandising and marketing team under Jeff Bruenning. She’ll help retailers create customized marketing investment strategies that suit their store, customers and budget—to increase traffic, sales and generate the greatest return on investment. She’ll educate retailers on new programs and services and will be instrumental in developing new retailer relationships and strengthening existing ones.

“I am grateful for the opportunity to serve as store advocate and help passionate Christian retailers serve their communities every day,” Regusci said. “I have gained the utmost respect for the leadership and mission of our team and I look forward to contributing to the expanding landscape of the partner stores we serve.”

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