Chriscynethia Floyd will join David C Cook as vice president of sales and marketing for books and new media, effective July 6. In her new role, Floyd will be responsible for strategic planning, resource development and project acquisitions for the books and new media unit, reporting to Executive Publisher Verne Kenney.

“Chriscynethia has an incredible background in in the publishing industry and has held key positions in marketing, sales and product creation," Kenney said. "She brings a fresh look to our work of creating disciple-shaping content for local churches around the world. I’ve had the privilege of working with her in the past and know her to be a person that brings unique insights along with really strong leadership skills.”

Floyd’s 20-year publishing career includes her work at Barnes & Noble, Children’s Defense Fund, Perseus Book Group and Zondervan, where she served as national accounts manager for children’s product at Zonderkidz. Most recently she served as the vice president of marketing for the trade group of HarperCollins Christian Publishers and vice president of marketing for Zonderkidz, managing key corporate publishing brands such as Berenstain Bears, I Can Read, VeggieTales and The Purpose Driven Life.

“David C Cook has a long history and legacy of equipping and inspiring the body of Christ with resources," Floyd said. "I am looking forward to adding my God-given gifts and talents to this mission.”

In addition to her publishing credentials, Floyd is a classically trained vocalist who has performed for Presidents George W. Bush and Bill Clinton. She will relocate to Colorado Springs, Colorado, as she begins her work with David C Cook.

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