Send The Light Distribution has hired Randy Maricle as its vice president of key customers and clients. Maricle’s experience in Christian retailing includes running a Christian bookstore and working for the Parable Group out of San Luis Obispo, California, as sales and marketing manager. Maricle served as vice president of marketing and operations at Pureflix and most recently was managing partner of Lightworx Entertainment, a distributor of Christian and family-friendly movies and DVDs.

Glenn Bailey, president and CEO of STL, commented on Maricle’s hire.

“Randy is not your typical book industry executive, although he has been involved in the independent Christian retailing store owned by his family,” said Bailey. “Hiring Randy to this key position is a strong indication that Send the Light isn’t just the leading book, Bible and homeschool wholesaler, but we are investing heavily in non-book product like gifts, toys, movie ancillaries and clothing.”

In addition, Debra Lyons has been promoted from marketing manager to director of sales and marketing administration, a newly created position which will oversee the customer service and outbound sales departments, in addition to STL’s marketing vehicles.

“Debra has shown great understanding for the issues that impact small businesses, and has demonstrated a leadership that has produced very positive results,” said Bailey.
Finally, Mark Phillips, vice president of sales and marketing, received the call to go into full-time Christian ministry. He is leaving STL to go on staff at First Baptist Church in Waynesboro, Georgia, as associate pastor of discipleship and administration. He has worked in the industry for 26 years.

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