Campaign offering biblical advice books seeks to provide ‘timely resource to families in need’

In response to the growing economic turmoil, CBA has launched an initiative to provide consumers with biblical financial help through their local Christian bookstore.

The retailers trade association has partnered with Focus on the Family, Salem Radio and Tyndale House Publishers for the Campaign Financial Aid (CFA) initiative, which will be supported by a national marketing campaign.

Retailers can participate in a number of ways, including offering recently released financial advice books such as Faith-Based Family Finances: Let Go of Worry and Grow in Confidence (Tyndale House Publishers) and Surviving Financial Meltdown: Confident Decisions in an Uncertain World (Focus on the Family/Tyndale House) by Ron Blue and Jeremy White. Surviving Financial Meltdown will be available to stores in heavily discounted promotional packs, including four free to give away to those customers who cannot afford it, CBA said.

The trade association previously partnered with Tyndale House on the successful Operation Worship Bible NLT campaign, through which CBA stores saw thousands of copies donated to U.S. military personnel overseas.

“As we experienced with the Operation Worship campaign, when we work in partnership to provide a resource to consumers with real ministry impact, our reach is far greater,” said Curtis Riskey, CBA’s strategic solutions executive. He added that the initiative will provide a “timely resource to families in need across the country.”

Retailers can also download CFA signage at tyndalebooksellers.com or www.cbaonline.org/nm/CampaignFinAid.htm to promote the financial products section of their stores. Additionally, retailers can download posters, postcards, newspaper ads, bagstuffers and e-mail templates to promote the campaign to their local communities.

Retailers are also encouraged to bring local financial advisers for in-store events, which could increase store traffic and provide a connection point for those in need, CBA said.

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