Challenge from another Christian products industry business leads to Danteck re-branding

Electronics supplier Danteck Group Inc., has renamed its popular WowBible, launched last year, following the threat of legal action from another Christian products industry business.

The Streamwood, Ill.-based company is now calling its line the NowBible, with new models and additional versions to be unveiled at the International Christian Retail Show in Denver, this month.

“It is important for our retailers and distributors to know that our product is changing in name only,” said Len Williams, Danteck’s vice president of marketing. He declined to name the company that had challenged the WowBible name, which Danteck had been seeking to register as a trademark.

“We had some legal consultations concerning our name and did not feel that there would be a problem with anything that was in existence,” Williams told Christian Retailing. “It was a little bit of a surprise when (the challenge) came about.”

However Danteck had decided not to put time and money into pursuing the trademark and instead would re-brand as the NowBible. “I am reminded of Galatians, which says that the fruit of the Spirit is love, joy, peace, longsuffering ... and against such there is no law,” Williams said.

Danteck has sold around 9,000 copies of its electronic Bible since the September 2008 introduction. The model, which retails for $170, has seen an “incredible response” from retailers, Williams said.

The first King James and New King James versions are now to be followed by models available in The New American Standard Version, the New Living Translation, the New International Version, Today’s New International Version and The Bible Experience. Williams said that while the name change had been a setback, “we feel that our product is new and unique enough and good enough that it will overcome that.”

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