Plans detailed for Christian Store Day and latest CBA exclusive

Retailers got to hear more details of two Christian store campaigns, previously announced, intended to help boost traffic.

CBA leaders and partner representatives laid out plans for Christian Store Day and the latest Christian retail channel exclusive.

A benefit CD to raise money for relief work in Haiti and a series of special offers and giveaways will be among the highlights of the premiere Christian Store Day on Oct. 23.

"We hope that there will be a carnival atmosphere, a reason to celebrate," said Bob Elder, executive vice president and COO of marketing agency Propeller Consulting, which has been working with CBA and suppliers supporting the effort. They include EMI CMG Distribution, Provident-Integrity Distribution, Word Distribution, Thomas Nelson, Tyndale House Publishers and Zondervan.

With a tagline of "celebrate faith and community," Christian Store Day aims to enthuse existing Christian retail consumers, draw former customers and attract new shoppers with specials, prizes and author and artist appearances, similar to the Record Store Days that have promoted independent music stores.

The $5 Haiti compilation CD will see royalties divided between Compassion International, Samaritan's Purse and World Vision.

Stores will be asked to pay a nominal fee, yet to be determined, to be part of the program and will be included in a listing of participating locations at the event Web site, www.christianstoreday.com. Elder said that the chains and marketing groups had expressed interest in participating, too.

Following a series of channel exclusives with Tyndale House Publishers, CBA has joined with Baker Publishing Group for the next, aiming to help stores reach out to young mothers and also connect with local churches.

The fall initiative will center on an exclusive edition of Shelly Radic's Momology: A Mom's Guide to Shaping Great Kids (Revell), which Baker co-published with MOPS (Mothers of Preschoolers) International where Radic is interim CEO.

Featuring a bonus chapter from author and psychologist Kevin Leman, the book will be made available to stores in cases of 20 that can be folded into display pieces, and sold for $9.99 each—down from the usual $13.99 price. Each copy also includes a free first-time membership to MOPS International.

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