Free online event features writers presenting filmed introductions to new titles, training helps

An online product preview and buying service for retailers unable to attend live industry shows is offering additional benefits.

Christian Retailing's Virtual Christian Retailing Show runs through Labor Day, Sept. 6 to help stores set themselves for the fall and Christmas seasons with product news, order specials and training. It is the magazine's fourth virtual trade event since debuting the innovative program following last year's ICRS.

Added to the event , announced at ICRS, have been video visits in which writers present filmed introductions to new titles, and informal question-and-answer sessions with suppliers intended to help retailers learn more about the inspirational and personal stories behind some of the new releases.

More than 30 suppliers—including Thomas Nelson,Tyndale House Publishers, Baker Publishing Group and David C. Cook—had signed up to participate in the Virtual Christian Retailing Show, with their "booths" presenting details of key new and recent releases and offering links for ordering and catalogs.

Other participants include Abbey Press, Charis Gifts, Strang Book Group, Swanson Christian Products, Lighthouse Christian Products and Robert Spooner Galerie.

Additional features include Christian Retailing editors hosting roundtable discussions with suppliers and retailers on trends, including movies and DVDs. "Is God Just a Human Invention?," a free Webinar, was scheduled for this month. Access to the online event is free, with visiting retailers also eligible for a drawing to win an Apple iPad.

"With travel budgets tight and staff levels low, many Christian retail stores do not have the option of attending industry events as they have done in the past," said Dave Condiff, Christian Retailing publisher. "The Virtual Christian Retailing Show is an ideal way for suppliers to connect with retailers."

Last year's first Virtual Christian Retailing Show attracted more than 5,500 unique visitors from more than 70 countries. For more information on the new show, visit vcrs.christianretailing.com.

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