B&H Publishing Group recently announced the launch of B&H Kids, a new children's imprint aiming to offer “Bible-centered, age-appropriate, engaging content for kids.”

The first children’s titles will feature two film tie-ins, including Firebird by Brent McCorkle and Amy Parker (October)—a story featured in the forthcoming movie Unconditional. The other tie-in release is Courageous Teens by Michael Catt and Amy Parker, released last month as the latest in ancillary products based on the 2011 Sherwood Pictures film, Courageous.

Dan Lynch—previously with Word Records and Tommy Nelson, the children's imprint of Thomas Nelson—heads B&H Kids as lead acquisitions editor, and Mary Katharine Hunt is vice president of marketing. Hunt is formerly a director for LifeWay Kids (which develops church curriculum for children), a division of Lifeway Christian Resources and the parent company of B&H Publishing Group.

B&H Kids is "taking off in a big way with a strong commitment to fun and innovative content and tools to engage children," Lynch said. "Whether it's print or digital, a book or an app, our products are especially geared to help parents and leaders interact with kids in ways that truly make an impact, a powerful difference in their lives."

Other B&H Kids employees include acquisitions editor Dawn Woods, formerly of Thomas Nelson, and marketing strategist Shannon Kozee, most recently a marketing manager at Big Idea, parent company of VeggieTales.

Primarily addressing ages 4-8 and 8-12, B&H Kids products will be especially geared to “empower the adults in kids’ lives,” Lynch said. Young Adult titles are expected to be added in the future.

Digital resources will be built into every product, including the Read to Me Toddlers Bible, which became available last month in English and Spanish with interactive apps, and The 365 Day Children's Bible Storybook (December).

Several complete Bibles for kids featuring "a unique range of classic and modern designs" will be published in winter 2013, the publisher said.

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