True Potential Publishing has acquired the business assets and operations of Milestones International Publishers from Milestones Evangelistic Ministries of Shippensburg, Pa. Jim Rill will continue as publisher.

In an open letter to Milestones’ authors, co-founder and one of the company’s leading authors, Dr. James B. Richards, said that from the beginning, Milestones was “driven by content, not mere sales.” Richards noted that Rill has been looking for “someone to come into Milestones with the financial resources to provide incredible services, a specialized marketing team that understands the digital world and who could be trusted to serve the Milestones authors.” That person had been found in Steve Spillman, he said.

Spillman, founder and president of True Potential, said: “With Milestones’ reputation for both quality books and great authors and its deep experience in the traditional Christian publishing industry, we feel like we’ve added a vital component to True Potential’s capabilities that perfectly compliments its strategy of combining 21st-century digital technology with direct-to-consumer engagement to connect authors with their audience on a global scale.”

The purchase includes the transfer of all inventory, business activities, author agreements and distribution relationships. The purchase will augment True Potential’s business in traditional publishing and benefit existing authors and sales, and True Potential’s media and marketing were thought to enhance the digital and consumer visibility of Milestones’ books, a company statement said.

Authors published by Milestones and True Potential—which is based in Traveler’s Rest, S.C., and has offices in Tulsa, Okla.; Huntsville, Ala.; and Jerusalem—also include David Pawson, Roger DeHaan and television personalities Bob and Audrey Meisner. Additionally, late last year True Potential released the One New Man Bible, which examines the Hebrew roots of the Christian faith.

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