Christian Retailing

Destiny Image restructures for 'strategic development' Print Email
Written by Eric Tiansay   
Tuesday, 09 October 2012 11:55 AM America/New_York

NathanMartinNori Media Group formed as the parent company of charismatic publisher's expanding divisions

The owners of Pennsylvania-based charismatic publisher Destiny Image recently formed Nori Media Group (NMG) as the parent company of their expanding divisions.

Nathan Martin, who has been with the company for 13 years, most recently serving in the role of chief financial officer, will serve as president of NMG to oversee and support the divisions Destiny Image, Sound Wisdom and Destiny Image Films. Sound Wisdom produces books, audio and video for personal development and business. Destiny Image produces small-group curricula.

Owners Donald Nori Jr. and Jon Nori made the move “based on the need for strategic development.”

Martin is “like a brother to me,” said Nori Jr., who will serve as NMG's CEO. “I believe he will not only pick up where I left off, but I am confident that he will take all ventures of the Nori Media Group to new and exciting heights, only increasing the company’s momentum for the years ahead.”

Destiny Image is home to New York Times and USA Today best-selling authors, including T.D. Jakes, Cindy Trimm, Jackie Kendall, Bill Johnson, Tommy Tenney and Myles Munroe.

“We’ve taken on several new challenges—curriculum development, church market growth and digital products,” Martin said. “We’re cutting back the number of titles released per month and focusing more time and marketing efforts on each new release.

“My vision is to unlock the potential of our employees, authors and company, and by doing so, see our readers genuinely impacted by the quality of resources we produce,” he added.

Meanwhile, Ingram Publisher Services, an Ingram Content Group company, recently announced an agreement with Destiny Image to grow the reach of its publishing program to more retailers worldwide. Ingram will begin distributing Destiny Image books and Destiny Image Films products beginning in January 2013.

“We are eager to increase our sales with Christian and independent bookstores,” said Don Nori Sr., founder and author. “In a changing market, Ingram has the solutions required to expand our reach to an even broader audience. We’re already taking advantage of Ingram’s CoreSource platform and print-on-demand through Lightning Source, and the addition of sales and distribution will further position us for future success.”

Mark Ouimet, vice president and general manager of Ingram Publisher Services, added: “The combination of Ingram’s integrated services, extensive distribution network and long-standing Spring Arbor relationships in the Christian market provide a unique solution for publishers to get the most value out of their content and reach more readers. We are pleased that Destiny Image has our full offering available to them to expand its worldwide reach and drive sales in both print and digital.”