Chain drops its recently introduced Edifi e-reader and responds to customer needs with a device ‘that is at the cutting edge of technology’

Family Christian Stores has partnered with Kobo to sell its e-readers, starting this past Christmas shopping season.

Dropping its recently introduced Edifi e-reader, Family Christian is offering two Kobo e-readers at its store locations and online: the Kobo Mini ($79.99) and Kobo Touch ($99.99). 

Kobo e-readers purchased at Family Christian come with three versions of the Bible when the device is registered: New International Version, King James Version and The Voice. 

The readers also will include recommendations to more than 17,000 Christian titles and access to the entire Kobo library—with more than 3 million titles, of which 1 million are free.

In addition, Kobo will donate a portion of each e-reader sale to The James Fund, Family Christian’s nonprofit arm dedicated to meeting the needs of orphans and widows around the world.

“We are responding to the needs of our customers by offering them a digital delivery option that is at the cutting edge of technology,” said Family Christian Senior Vice President of Merchandising Olivia Marx. “By partnering with Kobo, we are able to stay current in the ever-changing technology of e-readers and exceed our customers’ expectations.”

Cliff Bartow, president and CEO of Family Christian, added: “We believe in investing in products and services that grow out from our mission.”

Kobo has more than 10 million registered users for its e-reading devices.

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