‘Your Mission. Our Mission. Impacting Eternity’ aims to ‘capture the essence’ of the veteran Christian products distributor

Anchor Distributors has announced a new company tag line: Your Mission. Our Mission. Impacting Eternity. 

Earlier this year, Anchor, the sister company of Whitaker House, held a contest for employees to help create a motto “that would capture the essence of who we are and what we do,” said John Whitaker, vice president of Pennsylvania-based Anchor Distributors. “The winning phrase is actually a combination of two different employee submissions.” 

While embracing the future, the motto also underscores the legacy of Whitaker Corp. founder Robert E. “Bob” Whitaker Sr., who died in May 2012. 

“In the mid-1960s, as my dad was searching for answers to life. He was led to God through reading Christian books,” Whitaker said. “He was so passionate about his new life of faith that he started giving books away to as many people as he could. That is why I am here today, and why my family is following Christ, by the grace of God.”

“The impact of Christian literature on just one life changed countless generations for all eternity,” Whitaker added. “We’re hoping in some way, this new tag line will be a reminder to all we come in contact with at Anchor.”

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