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CBA announces end of Christian Store Week |
Written by Production |
Monday, 08 July 2013 04:44 PM America/New_York |
Citing declining retailer participation and reduced support to partner ministries, CBA is ending Christian Store Week. “Christian Store Week was a great idea and worked well for a season,” CBA President Curtis Riskey said. “It raised awareness of Christian stores, sent traffic to them and increased sales to many retailers. However, the ministry return for the significant time and resources to manage the project could not be offset.” Declining consumer donations for exclusive music albums was also a factor in the decision to end the three-year program, CBA said. Usually held the first week of October, Christian Store Week raised more than $100,000 for ministry projects. |