‘Proven business success’ will benefit Christian retail association

CBA’s board of directors added two new members and confirmed an appointed representative in August to bring “a strong focus on brick-and-mortar retailing and the industry’s simultaneous transition into digital business.”

The Christian retail group’s members elected Vicki Geist, co-owner of Cedar Springs Christian Stores in Knoxville, Tenn., as director representing independent retailers with annual sales of more than $750,000. David Dickinson, owner of Christian Gifts Place in Wilton, Conn., initially was appointed to fill a vacated seat, but now will serve his first elected term as director representing independent retailers with annual sales of less than $750,000.DaySpring Senior Vice President of Commercialization Bill Couey was elected as gift and specialty director. Each will serve three-year terms beginning Oct. 1.

“God has orchestrated an incredible group of board members for ‘such a time as this,’ ” said Sue Smith, general manager of Baker Book House in Grand Rapids, Mich., who takes over as board chairman when George Thomsen’s term ends Sept. 30. “The governance and leadership of the CBA industry will require keen strategic planning and innovation as we move forward in redefining who we are. A snapshot of these dedicated directors will reveal proven business success, a commitment to represent and serve on members’ behalf, and a wholehearted passion to see this industry thrive.”

CBA President Curtis Riskey said the board “purposely and untypically represents all industry segments because of the common mission of Christian resources.”

“We want to be sure that individuals are heard, and that there is diversity at the table,” Riskey said.

Geist is a second-generation co-owner of Cedar Springs Christian Stores.

“I want CBA to continue to help independent stores,” she said. “I have been an independent retailer for over 35 years and that is where my heart is. I would also like to see suppliers more actively involved to help independents survive in this new retail environment.”

Dickinson, who opened his store seven years ago, has more than 20 years of corporate experience and 10 years in consulting with Fortune 100 companies. He has been instrumental in CBA’s planning initiatives and is consulting on mobile marketing.

Couey leads DaySpring’s product marketing, design, supply chain and distribution teams. He believes CBA must bring a voice for change to Christian retailing.

“The need for products that bring the hope, joy and life-saving message of Jesus to people is greater than ever.”

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