New gift magazine and virtual show to help strengthen retailer-supplier connection

Christian Retailing has some new ventures in the works as we seek to better serve the Christian products industry.

As our readers know, for years we have published a sister magazine, Inspirational Gift Mart, and with the increasing reach of Christian-themed gifts, we believe it is time to relaunch this publication. 

Christian retail stores have long been more than bookstores. They now tend to be “lifestyle centers.” And the fact that stores are increasing floor space and allotting more inventory dollars for inspirational gifts shows just how important this category is. As a result, we want to further serve the retailer and the inspirational gift supplier.

Starting with the January 2014 issue, there will be a change in our gift magazine’s name as well as other developments. I’ll leave you anticipating what the latter might be, but for now let me share the new name: Inspirational Gift Boutique.

We hope Christian retailers will find our new gift magazine to be an even better resource in scanning the broader market for great gifts to offer, and we trust that inspirational gift suppliers will find the new magazine provides a stronger connection to inspirational gift retailers. We also expect to distribute the magazine through key gift marts, including AmericasMart in Atlanta.

Another exciting plan that’s coming to fruition is the relaunch of our Virtual Trade Mart, arriving soon at our website, www.christianretailing.com. There, we will provide a user-friendly, yet informative web-based program where publishers, suppliers and distributors of Christian products can reach store buyers. At a minimal cost to our advertisers, the Virtual Trade Mart will help to showcase their offerings to the industry.

Will these efforts help you build your business? We believe they will, but we’d like to hear from you. Please see all of our contact information on p. 3 of this issue, or drop in on our Contact Us page at www.christianretailing.com to get to know our editorial and advertising team members.  Most of all, thank you for reading Christian Retailing!

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