Christian Retailing

Logos Bible Software rebrands Print Email
Written by Christine D. Johnson   
Tuesday, 07 October 2014 04:23 PM America/New_York

FaithlifeLogos Bible Software, maker of the world’s leading Bible software, is rebranding to Faithlife Corporation, a name that reflects a broader line of products and services.

“Logos Bible Software is still our flagship product, and we’re not changing its name,” said Bob Pritchett, president and CEO of Faithlife. “You’ll still find us at Logos.com. But ‘software’ is something you download onto your desktop computer. ... We’re moving toward a future where apps, websites and digital content set the pace.”

In the past few years, Faithlife has expanded from Bible software to become a leading provider of digital content and tools. The company’s major releases include Vyrso, a Christian e-book store and e-reader app (released in 2011); Proclaim Church Presentation Software (2012); the Faithlife Study Bible (2012); Noet, a suite of research tools for classical studies (2013); and Lexham Press, a publisher of digital-first biblical content (2013).

A refreshed website and logo accompany the rebrand, and the majority of the company’s offerings can be found at Faithlife.com/About.

“We are still the same team with the same leaders and owners and with the same goal: helping our users do more and better Bible study—and more!” the company’s CEO said.

Faithlife partners with more than 200 publishers to offer more than 40,000 Christian e-book titles. —Johnson